Customer Driven Change: What Your Customers Know, Your Employees Think, You Managers Overlook
All change theories and approaches agree on two essential ingredients: committed leaders and engaged employees. Most would say that if you have these, you will have successful change—but how do you get them? This is the point where change recipes often come up short. How do you encourage the commitment and engagement needed in your organization to survive reorganization, acquire a hostile competitor, establish a refreshed workforce strategy, or endure the necessary cutbacks during a recession? How do you get people out of their normal routine and involved in something bigger than themselves or their function? Customers, that’s how! By thinking about change from the customer’s point of view, you will create sustained commitment and engagement within your organization faster than with any other approach. By encouraging leaders and employees to adopt a cohesive perspective, you will unlock the world’s most powerful change strategy—uniting leaders and employees through their customers.
1112365648
Customer Driven Change: What Your Customers Know, Your Employees Think, You Managers Overlook
All change theories and approaches agree on two essential ingredients: committed leaders and engaged employees. Most would say that if you have these, you will have successful change—but how do you get them? This is the point where change recipes often come up short. How do you encourage the commitment and engagement needed in your organization to survive reorganization, acquire a hostile competitor, establish a refreshed workforce strategy, or endure the necessary cutbacks during a recession? How do you get people out of their normal routine and involved in something bigger than themselves or their function? Customers, that’s how! By thinking about change from the customer’s point of view, you will create sustained commitment and engagement within your organization faster than with any other approach. By encouraging leaders and employees to adopt a cohesive perspective, you will unlock the world’s most powerful change strategy—uniting leaders and employees through their customers.
8.99
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Customer Driven Change: What Your Customers Know, Your Employees Think, You Managers Overlook
286
Customer Driven Change: What Your Customers Know, Your Employees Think, You Managers Overlook
286
8.99
In Stock
Product Details
| ISBN-13: | 9781612540061 |
|---|---|
| Publisher: | Brown Books Publishing Group |
| Publication date: | 11/15/2011 |
| Series: | Customer Driven Change Series |
| Sold by: | Barnes & Noble |
| Format: | eBook |
| Pages: | 286 |
| File size: | 2 MB |
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