Small Business Management: An Entrepreneur's Guidebook / Edition 4

by Leon C. Megginson, William L. Megginson, Mary Jane Byrd

Overview

Operating any business is complex and challenging, but it provides interesting, creative, and rewarding experiences. Small Business Management, Fifth Edition, takes a practical and down-to-earth approach to planning, organizing, and running a small business. While employing current research and theory, Small Business Management takes a pragmatic "how-to" perspective illustrating many practical examples and applications from the business world. It explains how to achieve optimum benefits from the limited resources available to small firms, as well as how to plan for growth and succession in a business. It also explores arguments both for and against owning a small business. All three authors, Megginson, Byrd and Megginson, have had meaningful experiences in the "real world" as an owner, manager or employee of one or more small businesses.

Product Details

ISBN-13:	9780072497816
Publisher:	McGraw-Hill Companies, The
Publication date:	07/28/2002
Edition description:	Older Edition
Pages:	518
Product dimensions:	6.50(w) x 1.50(h) x 9.50(d)

Table of Contents

PART I The Dynamic Role Of Small Business
Chapter 1 Starting Your Small Business
Chapter 2 Family-Owned Businesses
Chapter 3 Forms of Ownership of Small Business
PART II How To Plan And Organize A Business
Chapter 4 Becoming the Owner of a Small Business
Chapter 5 Planning, Organizing and Managing a Small Business
Chapter 6 How to Obtain the Right Financing for Your Business
PART III How To Market Goods and Services
Chapter 7 Developing Marketing Strategies
Chapter 8 Promoting and Distributing
PART IV How To Organize and Manage the Business
Chapter 9 How to Obtain and Manage Human Resources and Diversity in Small Companies
Chapter 10 How to Maintain Good Relationships with Your Employees and Their Representatives
PART V How To Operate The Business
Chapter 11 Obtaining and Laying Out Operating Facilities
Chapter 12 Purchasing, Inventory, and Quality Control
PART VI Basic Financial Planning and Control
Chapter 13 Profit Planning
Chapter 14 Budgeting and Controlling Operations and Taxes
Chapter 15 Using Computer Technology in Small Businesses
PART VII Providing Security For The Business
Chapter 16 Risk Management, Insurance, and Crime Prevention
Chapter 17 Maintaining Good Government Relations and Business Ethics