Designing with Type

by James Craig, William Bevington, Irene Korol Scala

Overview

The classic Designing with Type has been completely redesigned, with an updated format and full color throughout. New information and new images make this perennial best-seller an even more valuable tool for anyone interested in learning about typography. The fifth edition has been integrated with a convenient website, www.designingwithtype.com, where students and teachers can examine hundreds of design solutions and explore a world of typographic information. First published more than thirty-five years ago, Designing with Type has sold more than 250,000 copies—and this fully updated edition, with its new online resource, will educate and inspire a new generation of designers.

Product Details

ISBN-13:	9780823014132
Publisher:	Potter/Ten Speed/Harmony
Publication date:	03/01/2006
Edition description:	REV
Pages:	176
Sales rank:	200,845
Product dimensions:	8.56(w) x 10.99(h) x 0.53(d)

About the Author

James Craig is a renowned author of books on graphic design, including Basic Typography: A Design Manual. He was the design director of Watson-Guptill Publications for more than twenty-five years; today he teaches typography at The Cooper Union in New York City, where he lives.

Irene Korol Scala, a graduate of The Cooper Union, has also studied at the Bezalel Academy of Art in Design in Jerusalem. She lives in New York City.

Editorial Reviews

Part textbook and part reference work, the fifth edition of a typographic classic begins with a thumbnail history of the development of written language and ends with a glossary; in between are in-depth looks at five classic typefaces, lessons on designing with text type, display type and color, and plenty of project assignments. Though Craig, the former design director for Watson-Guptill, touches on the way that type design can be akin to fine art, most of his focus is on the subtle ways in which typeface affects "mood," and letter shape and spacing influences readability, emphasis and even meaning. Even though technological advances have made innovative text design ever simpler, readers-of books, brochures, cereal boxes and subway advertisements-still tend to prefer their type to be "invisible"-in other words, "to serve as a quiet vehicle for enhancing the meaning of a text." While best suited for a beginning graphic design student, this clear, readable book should also intrigue those interested in how the look of a sentence has an impact on the way we read it. 100 color and 500+ b&w illus. (May) Copyright 2006 Reed Business Information.

Publishers Weekly

New edition of a text that presents a complete overview of the field of typography, from the origins of the alphabet through contemporary design. Rather than overwhelming the student with an infinite number of existing typefaces, it thoroughly examines Garamond, Baskerville, Bodoni, Century Expanded, and Helvetica, each of which represents an important stage in the evolution of typography and is widely used today. Fully illustrated in b&w. Spiral binding. Annotation c. Book News, Inc., Portland, OR (booknew.com)

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