"The global shipping industry has been a major driver and enabler underpinning the massive growth in world trade in recent decades. One of the major players in the sector - and one of the most innovative - has been Maersk Line. This fascinating book provides many insights not only into the development of Maersk itself but also the impact that the industry as a whole has had on the way that the world does business."
Dr Martin Christopher, Emeritus Professor of Marketing and Logistics, Cranfield School of Management
"This book is compulsory reading for all who are involved in container liner shipping. Maersk Line is no. 1 in the world, and its strategy is key for shaping this industry. And, this book offers a rare insight in just that - the successful strategy of Maersk Line under the leadership of the legendary Maersk McKinney Moeller."
Professor Dr Peter Lorange, President/CEO, Lorange Institute of Business, Zurich, and former President, IMD, Lausanne
"Many shipping company histories are chronicles laced with ship pictures. But this one goes much, much further. If you want to understand how the world's biggest shipping company got to where it is today, and its struggle to manage a meteoric expansion from 6% market share to 16%, then this book is an Aladdin's cave. The 40-year time series of financial statistics provides a unique quantified framework, against which the strategic and operational development of the company is played out."
Professor Martin Stopford, President, Clarkson Research
"... [this] book is a very valuable source for insight into the inner workings of one of the world's largest shipping companies ... [It will] appeal to readers interested in the development of the shipping industry in general, and the growth and transformation of Maersk Line in particular."
Espen Ekberg, Forum Navale
