Digital Aboriginal: The Direction of Business Now: Instinctive, Nomadic, and Ever-Changing

by Mikela Tarlow, Philip Tarlow

Overview

The Aborigine's view of the world suggests that all things are interconnected. Every relationship in turn influences every other relationship. Along these same lines, this book reveals how the modern-day business world organizes this unlimited range of possibilities and how readers can reorganize and redirect business plans merely by shifting marketing beliefs.

Product Details

ISBN-13:	9780759527652
Publisher:	Grand Central Publishing
Publication date:	04/24/2002
Sold by:	Hachette Digital, Inc.
Format:	eBook
Pages:	288
File size:	454 KB

Editorial Reviews

Mikela and Phillip Tarlow (founders of the Praxis Group), management and personal consultants, focus on helping business leaders learn how to apply the age-old aborigine view of the world. In a nutshell, this suggests that all things are interconnected and each relationship in turn affects every other relationship, a perspective the authors think can represent today's world of business. Influenced by their recognition of the similarity in design of electronic circuit boards and patterns in ancient aboriginal art, the Tarlows explore how those views help better understand the changes occurring in today's high-tech world. Discussion also covers a world without rules, a new economy driving a new generation of freedoms, emerging behaviors that are changing the nature of business as much as the underlying technological changes, and new business strategies that lie "outside the box." Heavily rooted in New Age, pop-biz language, the annoying consultant psychobabble will likely drive pragmatic listeners, who have not been regularly reading Business 2.0 and Wired, to translators to decipher what in the world these authors are talking about. The overwrought catchwords, jargon, and clich s and the dull narration by the Tarlows result in an excellent example of the endless management guru fads that served as fodder in John Micklethwait and Adrian Wooldridge's successful The Witch Doctors. Pass on this one. Instead, depend on Dilbert as the more appropriate tool to keep you up-to-date with these overhyped notions.-Dale Farris, Groves, TX Copyright 2003 Cahners Business Information.

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