Supposedly, when Sean Connery refused to star in another James Bond movie, producers Harry Saltzman and Albert Broccoli vowed to show up the insolent Connery by literally "creating" a new Bond from the ground up. That's why professional model and TV commercial-spokesman George Lazenby is cast as 007 in the 1969 filmization of Ian Fleming's 1963 Bond novel On Her Majesty's Secret Service. As a result, the film is one of the few in the series that could boast more than a passing resemblance to the Fleming original. This time around, Bond quits the secret service when he is told to end his obsessive search for master criminal Blofeld (Telly Savalas). While trailing his quarry in Portugal, Bond falls in love with Tracy Draco (Diana Rigg), daughter of a notorious gangster (Gabriele Ferzetti). The elder Draco agrees to help Bond find Blofeld, with the implicit understanding that Bond will marry Tracy. Bond's mission takes him to a Swiss mountain retreat, wherein Blofeld is executing his master plan of destroying the world's agricultural economy. When all is said and done, Bond does marry Tracy, but the honeymoon ends in sudden tragedy.