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Earn It: Building Your Bank's Brand One Relationship At a Time
It's a tough time to be a bank. Banks were once associated with “It’s a Wonderful Life.” Now it’s “The Big Short” and “Too Big to Fail.” And they’re facing a new world of greater regulation and stiffer competition. To survive, and even thrive, banks have to rebuild their brands – one customer relationship at a time. To do this, banks must rethink their approach to commercial pricing: The value they place on it; the strategies they use; the people and the tools they use to execute those strategies. To get pricing right, banks have to begin with the lender/customer interaction and work backward from there, always keeping the process focused on strengthening the bond between the banker and the borrower. That’s what we believe at PrecisionLender. It’s something we feel so strongly that we were compelled to put our philosophy into words, in this book. Whether you're a community banker, or working at a multinational money center, Earn It has lessons and advice you can use to change your bank's bottom line - and its future.
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Earn It: Building Your Bank's Brand One Relationship At a Time
It's a tough time to be a bank. Banks were once associated with “It’s a Wonderful Life.” Now it’s “The Big Short” and “Too Big to Fail.” And they’re facing a new world of greater regulation and stiffer competition. To survive, and even thrive, banks have to rebuild their brands – one customer relationship at a time. To do this, banks must rethink their approach to commercial pricing: The value they place on it; the strategies they use; the people and the tools they use to execute those strategies. To get pricing right, banks have to begin with the lender/customer interaction and work backward from there, always keeping the process focused on strengthening the bond between the banker and the borrower. That’s what we believe at PrecisionLender. It’s something we feel so strongly that we were compelled to put our philosophy into words, in this book. Whether you're a community banker, or working at a multinational money center, Earn It has lessons and advice you can use to change your bank's bottom line - and its future.
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Earn It: Building Your Bank's Brand One Relationship At a Time

Earn It: Building Your Bank's Brand One Relationship At a Time

Earn It: Building Your Bank's Brand One Relationship At a Time

Earn It: Building Your Bank's Brand One Relationship At a Time

Overview

It's a tough time to be a bank. Banks were once associated with “It’s a Wonderful Life.” Now it’s “The Big Short” and “Too Big to Fail.” And they’re facing a new world of greater regulation and stiffer competition. To survive, and even thrive, banks have to rebuild their brands – one customer relationship at a time. To do this, banks must rethink their approach to commercial pricing: The value they place on it; the strategies they use; the people and the tools they use to execute those strategies. To get pricing right, banks have to begin with the lender/customer interaction and work backward from there, always keeping the process focused on strengthening the bond between the banker and the borrower. That’s what we believe at PrecisionLender. It’s something we feel so strongly that we were compelled to put our philosophy into words, in this book. Whether you're a community banker, or working at a multinational money center, Earn It has lessons and advice you can use to change your bank's bottom line - and its future.

Product Details

ISBN-13: 9781483594972
Publisher: BookBaby
Publication date: 05/11/2017
Pages: 192
Product dimensions: 6.10(w) x 9.10(h) x 0.90(d)

About the Author

Carl Ryden, Co-Founder and Chief Executive Officer of PrecisionLender, has deployed pricing management solutions in hundreds of financial institutions ranging in size from $50 million in assets to over $180 billion in assets. In addition to his work in authoring and developing PrecisionLender’s loan pricing system, Carl actively provides strategic consulting to PrecisionLender clients. His breadth of experience and passion for technology, finance, strategy, and software development enable him to address risk-based pricing from a unique perspective. Carl has an MBA from MIT Sloan School of Management, a Master’s Degree in Electrical and Computer Engineering from MIT and a BS in Electrical Engineering from NC State University.

Table of Contents

About the Authors v

Introduction 1

Chapter 1 Why Is Pricing So Important? 9

Chapter 2 Price Setting 23

Chapter 3 Price Getting 33

Chapter 4 Moving the Pricing Process Forward 43

Chapter 5 The Case for the Chief Pricing Officer 53

Chapter 6 What Makes a Great Lender? 63

Chapter 7 Sunlight is the Best Disinfectant 85

Chapter 8 Building a Lurking Ecosystem 97

Chapter 9 Choosing the Right Tool 113

Chapter 10 Get Your Lenders to Engage, Not Revolt 133

Chapter 11 The Power of Continuous Improvement 153

Chapter 12 How Will You "Earn It" in the Future? 171

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