El punto clave: Cómo los pequeños cambios pueden provocar grandes efectos (The Tipping Point: How Little Things Can Make a Big Difference)

by Malcolm Gladwell

Overview

En esta obra revolucionaria, que sigue ocupando los primeros puestos en las listas de ventas de Estados Unidos, Gladwell analiza la trayectoria de varios productos y tendencias de gran éxito hasta descubrir cómo y por qué se alcanza el punto de inflexión a partir del cual algo se convierte en un fenómeno de masas: la clave del éxito.

Gladwell nos presenta a personas responsables de difundir nuevas ideas y tendencias -los creadores naturales del boca a oreja- y examina la moda, los programas infantiles de televisión, la conducta de los fumadores y hasta la publicidad directa, con el fin de dilucidar el proceso del contagio de ideas.

Product Details

ISBN-13:	9781616057220
Publisher:	PRH Grupo Editorial
Publication date:	03/01/2011
Edition description:	Spanish-language Edition
Pages:	336
Product dimensions:	4.90(w) x 7.40(h) x 0.70(d)
Language:	Spanish

About the Author

At the start of the 21st century, a new form of narrative nonfiction emerged, blending science, sociology, and pop culture into a compulsively readable hybrid genre marked by originality, accessibility, and a breezy, anecdotal style. As much as any single writer, and perhaps more than most, journalist and bestselling author Malcolm Gladwell has helped to forge that genre.

Born in the U.K. and raised in rural Canada, Gladwell stumbled into journalism purely by accident. After college, he wanted to pursue a career in advertising; but when he was unable to find work in that field, he took a job with the conservative U.S. monthly The American Spectator. In 1987, he joined The Washington Post, where he reported on business and science for nearly a decade. Then, in 1996, Tina Brown hired him to work for The New Yorker. (Brown left the magazine in 1998. Gladwell is still on staff.)

Almost from the beginning, Gladwell's work for The New Yorker attracted attention. Of particular interest was a piece he wrote in June 1996 about a mysterious and dramatic drop in the New York City crime rate. Drawing its title -- and its argument -- from the field of epidemiology, "The Tipping Pont" described a single moment in time when the momentum for change becomes virtually unstoppable. The piece generated an enormous reader response, and Gladwell began to explore the applications of the principle to other sorts of changes -- ideas, behaviors, new products, etc. In 2000, he published a full-length book that reached a tipping point of its own and logged a spectacular 28 weeks on the New York Times bestseller list.

In subsequent books, Gladwell has delved into other thought-provoking topics, such as the role of snap judgments and intuition in decision making (Blink: The Power of Thinking Without Thinking) and the qualities that set high achievers apart from the rest of us (Outliers: The Story of Success). Readers love these intriguing reads for their clear, accessible language and illustrations drawn from real life; but it is the business community, always anxious to spot the next big thing, that has recognized the relevance of Gladwell's ideas to sales, marketing, and public relations. As a result of his popularity with this group, he has become a much-in-demand public speaker.

Hometown:

New York, NY

Date of Birth:

September 3, 1963

Place of Birth:

England, U.K.

Education:

University of Toronto, History degree, 1984