Table of Contents
1 Introduction 1
2 The event manager: Selecting and nominating one person with ultimate responsibility and authority for delivering the event 11
3 The event objective: How to generate a clear definition of what you are trying to achieve and the ultimate objective of the event 13
4 Planning the event: The necessity of detailed investigation and planning 16
5 Health and safety: Ensuring your moral and legal obligation to deliver a safe event, at which everyone concerned has safety as a primary concern 20
6 Type of event: Consideration of the type of event you can successfully organise and run 40
7 When to run the event: Some critical considerations in deciding when to run your event 48
8 Defining your target audience: The importance of defining your target audience, which is critical to many other decisions and arrangements for the event 52
9 Audience size: Establishing a projected event size, in terms of numbers attending 56
10 Advertising: A look at the specialist are of advertising, specific to the organisation and running of an event, to help you decide how to advertise at least cost, with greatest benefit 65
11 Event attractions: Establishing which attractions to supply at the event, after consideration of the investigations and plans set out above 72
12 Event requirements: Investigating, researching, listing and discussing what you need in order to deliver the event - from cash bags to fence posts and signs to security 79
13 Accommodation and services: Consideration of the elements of accommodation and services that are common to all types of event 86
14 Event site: The importance of defining the criteriafor an ideal site and how to decide on the suitability of a known site 95
15 Traffic management: The art of organising the safe and timely arrival and departure of a large number of vehicles to and from one site 116
16 Sign posting: Legal restrictions on sign posting and the critical need for sign posting for all aspects of the event 125
17 Permissions: The importance of thoroughly investigating and obtaining and obtaining the necessary permissions for the event from relevant groups, organisations and authorities 141
18 Car parking: The potentially disastrous effect of badly planned and executed car parking 152
19 Radio communications: The benefits of radio communications at larger events 167
20 Staffing: The roles that need to be filled and the importance of organising, training and managing staff 172
21 First aid: A look at the specialist are of first aid, and how medical cover requirements vary depending on event type, size and location 193
22 Security: A brief discussion of event security, which can be a significant issue at some events 201
23 Insurance: The types of insurance that may be available and required 208
24 Emergency and normal procedures: The need for established procedures to efficiently organise, plan and run the event, including normal and emergency procedures, so that staff memebers know what they should be doing under all circumstances 211
25 Formal presentation: Presenting plans and proposals to the authorities to seek formal licensing and or written approval to run the event 227
26 Event manager's manual: The documents that need to be available to the event manager and other staff or authorities during the event 234
27 Money: The significant problems associated with handling quantities of money, including administration and risk 239
28 Accounts: The need to keep track of and control income and expenditure 250
29 Video diary/evidence: Use and benefits of a video diary in the planning and organisation of the event 253
30 Setting up: The importance of a structred method of setting up the site and attractions for the event 256
31 Site maintenance: The need for ongoing maintenance and reviews of the site and facilities during the event 262
32 Strip down/clear up: Areas for consideration and some simple methods for executing this important phase 266
33 Final debrief: A review of the benefits of the format, method and goals fo a final debrief 275
34 Final report: A discussion and review of the format and benefits of a standardised final report 279
35 Conclusion 283
Annex A 285
Annex B 301
Index 313