Exhibit Design That Works: Create a Trade Show Display that Gets Noticed & Gains Clients

by Paul Davis, Donald Faison (Foreword by)

Overview

Don't buy another exhibit display until you read this book!

Stop wasting money on displays that aren’t effective, or worse yet, could damage your company brand. Inside this guide, you’ll discover how you can:

• Avoid the most common — and not always obvious — mistakes in exhibit design

• Craft a memorable and effective theme

• Speak your audience’s language and give them what they want

• Create a multisensory experience that exceeds expectations and connects with attendees on an emotional level

• Get all design elements in place to make your booth a success

Exhibit Design That Works is for any exhibitor seeking better results from their trade show investment — whether you're a rookie starting from the beginning or a long-time veteran wanting to up your game.

Free Bonus Materials Online, including downloadable checklists, audio interviews, photos or links to case studies, and more. Details inside the book!

The YES: Your Exhibit Success series provides exhibitors with tools to create a client-attracting, buzzworthy booth without breaking the bank.

Product Details

ISBN-13:	9780971290563
Publisher:	Tiffany Harbor Productions
Publication date:	07/17/2017
Series:	YES: Your Exhibit Success
Pages:	150

About the Author

As an exhibit marketing strategist, Marlys Arnold combines image expertise and real-world marketing experience with a passion for trade shows. She's not only been an exhibitor, but also the organizer of several expos and events. This unique perspective of the industry allows her to share new insights with both beginning and experienced exhibitors.

She has led workshops for thousands of exhibitors at all types of events ranging from local consumer expos to some of the largest trade shows in the U.S. Her articles have appeared in trade show industry magazines and business publications, and she's been interviewed on both traditional and online broadcasts.

Marlys enjoys being an educator and advocate for exhibit marketers' success and assisting with their trade show makeovers. She writes the TradeShowTips Online e-zine, hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and the ExhibitorEd Success System. She's also the founder of the Exhibit Marketers Cafe, an online education community, and is a member of the International Association of Exhibitions & Events (IAEE).

Table of Contents

Free Bonus Materials Online vii

Foreword xi

Introduction xiii

How to Use This Book xv

Part 1: Develop a Memorable Theme

1: Keys to a Winning Theme 3

2: Theme Ideas to Build On 5

3: Small but Mighty 11

Theme Development: What’s Next? 15

Part 2: Consider the Attendees’ Perspective

4: They’re Just Not That Into You 19

5: Speaking the Attendees’ Language 23

6: Give Attendees What They Want 25

7: Branding Your Exhibit 29

Attendee Perspective: What’s Next? 33

Part 3: Look for Design Inspiration

8: 7 Sources of Design Inspiration 37

9: Trade Show Booth = Retail Store 41

Design Inspiration: What’s Next? 43

Part 4: Create a Multisensory Experience

10: Creating an Experience 47

11: What a Theme Park Can Teach Exhibitors 49

12: Multisensory Marketing 53

13: Scent of a Trade Show 59

Multisensory Experience: What’s Next? 63

Part 5: Design with the End in Mind

14: Exhibit Display Types Defined 67

15: View from the Aisle 69

16: Don’t Make Me Squint! 73

17: The Elements of Design 79

18: The Power of Color 89

Design with the End in Mind: What’s Next? 95

Part 6: The Life Cycle of Exhibits

19: Exhibit Design Economics 99

20: Care & Maintenance of Exhibits 101

21: 6 Ways to Reinvent Your Exhibit 103 (without Spending a Fortune)

22: Should You Rent Your Next Exhibit? 107

23: How Green is Your Exhibit? 109

The Life Cycle of Exhibits: What’s Next? 111

Conclusion: Put Your Best Booth Forward 113

Resources 115

Trade Show Terms to Know 121

Index 125

Acknowledgements 129

About the Author 131

Editorial Reviews

"Tired of wondering how to execute the perfect trade show experience? Wonder no more! This is the perfect handbook for exhibit theme and design. I wish I had access to it when I was a first-time exhibitor. Marlys takes a fresh and simple look at trade show exhibiting. Whether you are a first-time exhibitor or an industry pro, you will certainly find value within these pages.” ~ Matt Wish, US Sales, Duo Display

“Are you looking for a quick read to get answers to your exhibit design questions? Then look no further. This book is easy to navigate and digest.” ~ Elizabeth R. Besser, Former Convention Manager for BTC Exhibit Hall

“Since [trade shows] are expensive — it is beneficial to take the time BEFORE the show to get all your ducks in a row and be as effective as you can be with a plan of action and the research behind your actions — starting with this book.” ~ Karin Roberts, Director of Marketing, The Tradeshow Network Marketing Group

“Some exhibitors think they can figure out exhibiting all by themselves. But why waste valuable time with a learning curve when you can learn from an expert?” ~ Bev Gray, President & CEO, Exhibit Edge

“When I was new in the exhibits business my learning was accelerated by reading Build a Better Trade Show Image by Marlys Arnold. I was amazed how much information was in that book that applied to real world situations I was experiencing … I’m expecting this book to further increase my understanding of what makes a great trade show booth and experience. I can only say do yourself a favor — after you read Exhibit Design That Works, read Marlys’ other book, and take advantage of what is available in the Exhibit Marketers Café. Get to ‘YES — Your Exhibit Success’ with what she has to offer.” ~ Don Jalbert, President, Exhibit Associates Inc.

From the Publisher