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FAQ's of Marketing: Answers and advice by the guru of marketing
FAQs on Marketing distills the essence of Philip Kotler’s decades of experience into an eminently readable question-and-answer format. The author draws on the thousands of questions he has been asked over the years, such as:

• What are the biggest challenges marketers face today?
• What skills do marketing managers need to be successful?
• What metrics can companies use to judge marketing performance?
• How are globalization and new technology affecting the role of marketing?
• What will the marketing department of the future look like?

This landmark bestseller takes the reader inside the mind of a marketing genius. The penetrating insights and practical-minded guidance that it provides will be valued by marketing professionals, academics and general readers alike.

1115388870
FAQ's of Marketing: Answers and advice by the guru of marketing
FAQs on Marketing distills the essence of Philip Kotler’s decades of experience into an eminently readable question-and-answer format. The author draws on the thousands of questions he has been asked over the years, such as:

• What are the biggest challenges marketers face today?
• What skills do marketing managers need to be successful?
• What metrics can companies use to judge marketing performance?
• How are globalization and new technology affecting the role of marketing?
• What will the marketing department of the future look like?

This landmark bestseller takes the reader inside the mind of a marketing genius. The penetrating insights and practical-minded guidance that it provides will be valued by marketing professionals, academics and general readers alike.

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FAQ's of Marketing: Answers and advice by the guru of marketing

FAQ's of Marketing: Answers and advice by the guru of marketing

by Philip Kotler
FAQ's of Marketing: Answers and advice by the guru of marketing

FAQ's of Marketing: Answers and advice by the guru of marketing

by Philip Kotler

Overview

FAQs on Marketing distills the essence of Philip Kotler’s decades of experience into an eminently readable question-and-answer format. The author draws on the thousands of questions he has been asked over the years, such as:

• What are the biggest challenges marketers face today?
• What skills do marketing managers need to be successful?
• What metrics can companies use to judge marketing performance?
• How are globalization and new technology affecting the role of marketing?
• What will the marketing department of the future look like?

This landmark bestseller takes the reader inside the mind of a marketing genius. The penetrating insights and practical-minded guidance that it provides will be valued by marketing professionals, academics and general readers alike.

Product Details

ISBN-13: 9789814382328
Publisher: Marshall Cavendish International (Asia) Pte Ltd
Publication date: 08/01/2012
Series: Business Solutions Series
Edition description: 1st Edition
Pages: 192
Product dimensions: 6.00(w) x 1.25(h) x 9.00(d)
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