Fashion Design

by Sue Jenkyn Jones

Overview

This book offers a thorough grounding in the principles of fashion design, describing the qualities and skills needed to become a fashion designer, examining the varied career opportunities available, and giving a balanced inside view of the fashion business today. Subjects covered include how to interpret a project brief; building a collection; choosing fabric; fit, cutting and making techniques; portfolio presentation; and fashion marketing and economics.

Product Details

ISBN-13:	9781856696197
Publisher:	Laurence King Publishing
Publication date:	08/10/2011
Edition description:	New Edition
Pages:	272
Product dimensions:	8.40(w) x 10.00(h) x 0.80(d)
Age Range:	3 Months to 18 Years

About the Author

Sue Jenkyn Jones teaches fashion design at Central Saint Martins College of Art and Design in England, in addition to consulting and researching. She lives in London.

Table of Contents

	Introduction
	Who this book is for	6
	How to use the book	7
	Have you got what it takes?	8
	The first steps	10
	The college syllabus	12
I	Context
	The uses of clothing	17
	The language of fashion	22
	The geography of fashion	24
	Two kinds of fashion	25
	Time and timing	28
	The fashion calendar	30
	The fashion cycle	31
	Fashion and culture	34
	Media	35
	Fashion time line	36
II	From manufacture to market
	Historical background	40
	Manufacture today	40
	Types of producer	44
	Market segmentation	47
	Types of retailer	50
	Price points	54
III	The body
	Inspiring bodies	58
	Drawing and illustration	64
	Using computers	73
	The elements of design	76
	The principles of design	80
IV	Colour and fabric
	Colour basics	88
	Fabrics	96
	Range building	106
	Fabric suppliers	108
	Fabric fairs	110
V	In the studio
	The college studio	112
	Measuring and mapping	113
	Pattern drafting	115
	Developing the pattern	118
	The toile	119
	Making the toile	120
	Markings and notches	122
	Draping on the stand	123
	Cutting the sample	125
	Sewing	126
	Fitting	127
VI	The brief
	What is a brief?	138
	Types of brief	138
	What the brief asks of you	139
	Aims and objectives	139
	Inspiration	146
	Personal creativity and style	147
	Presentation	150
	The crit	157
	Assessment	157
VII	The final collection--and beyond
	The final collection	161
	The college fashion show	161
	Student exhibitions	169
	Your portfolio	172
	Your first job	174
	Careers in fashion	177
	Writing a CV or resume	180
	The interview--some dos and don'ts	181
	Glossary	184
	Further reading & useful addresses	186
	Index	188
	Picture credits & acknowledgements	192