Forms, Folds, and Sizes: All the Details Graphic Designers Need to Know but Can Never Find

by Poppy Evans

Overview

Forms, Folds & Sizes is the book that is always next to a designer's computer. Completely practical with only the most needed information, this book will provide designers with all the little details that can make or break a design such as how much space to leave in the gutter when designing barrel folds, how to layout a template for a box and the ratios of each part, metric conversion charts, standard envelope sizes in the USA, Europe, Canada and Asia, etc. This hardworking handbook is 2-color with a durable soft vinyl cover.

Product Details

ISBN-13:	9781592530540
Publisher:	Rockport Publishers
Publication date:	05/01/2004
Pages:	264
Product dimensions:	6.00(w) x 8.37(h) x 0.87(d)

About the Author

Poppy Evans is an award-winning writer and graphic designer who lives in Park Hills Kentucky, a suburb of Cincinnati, OH. She is the former art director of Screen Printing and American Music Teacher magazines, and former managing editor of HOW magazine.

Table of Contents

	Introduction	7
Chapter 1	Measurement Conversion Charts	8
	Millimeters, Points, and Picas to Inches	8
	Inch Decimals to Inch Fractions	8
	Conversion Formulas	9
	Metric to Imperial Equivalents	10
Chapter 2	Copyright and Trademark Standards	10
	Copyright	10
	Public Domain	10
	Transferring Rights	11
	Trademarks and Service Marks	11
Chapter 3	Proofreading and Copywriting	12
	Proofreaders' Symbols	12
	Footnotes	13
	Abbreviation Guide	13
	Number and Numeral Usage	18
Chapter 4	Imaging and Color	20
	Image File Formats	20
	Photographic Options	20
	Standard Camera Formats and Sizes	21
	Halftone Screens	22
	Tint Values for Halftone Screens	24
	Duotones	25
	Finding the Best Scanning Resolution	26
	Scaling an Image	26
Chapter 5	Type	28
	Type Basics and Terminology	28
	Categorizing Typefaces	28
	Serif and Sans Serif	29
	Measuring Type	31
	Type Guide	33
	Type Specimens: Display Typefaces	33
	Ways to Identify Typefaces	34
	Text Typefaces	35
Chapter 6	Paper	58
	North American Sheet Sizes	58
	International, or ISO, Sheet Sizes	59
	Basis Weight Equivalents	62
	Grammage	63
	Converting Basis Weight to Grammage	63
	Caliper, Bulk, and PPI	64
	Basis Weight/Caliper Equivalents	65
	PPI Formula	65
	Finishes	66
	Grain	66
	Getting the Most from a Sheet	67
	Paper Estimator	68
	Paper Usage Guide	69
Chapter 7	Bindings and Folds	70
	Standard Binding Types	70
	Which Binding Method Works Best?	72
	Common Fold Styles	73
	Tolerances for Gatefolds, Barrel, or Roll Folds	75
Chapter 8	Envelopes and Folders	76
	Envelope Construction	76
	Standard Envelope Styles and Sizes	77
	Window Size and Position	78
	International Envelope Sizes	81
	Printing Considerations for Envelopes	82
	Pocket Folder Styles	83
	Printing Considerations for Pocket Folders	87
Chapter 9	Packaging Styles	88
	Tray-Style Cartons	88
	Basic Tube-Style Cartons	91
	Basic Closure Types	92
	Folders, Sleeves, and Other Types of Folding Cartons	96
	Set-up Boxes	101
	Basic Set-up Construction	101
	Common Styles of Stock Plastic Containers	106
Chapter 10	Postal Standards	110
	General Mail Classifications and Requirements	110
	Size Requirements for Flat Mail	112
	Thickness Requirements for Flat Mail	114
	Size Requirements for Packages	114
	Package Standards for Mailing	115
	Rate Classifications and Delivery Time for International Mail	115
	Extra USPS Services	117
	Label Standards for Automated Mailing	118
	Business Reply and Courtesy Reply Mail	119
	Mail Piece Design Expertise	119
	Sealing Self-Mailers	120
	Postal Websites	123
Chapter 11	Bar Code Standards	126
	General Standards for UPC Bar Codes	126
	Guide to Color-Correct Barcoding	127
	Reflectance Values of Four-Color Combinations on Uncoated Stock	128
	Paper Bags	132
	Plastic Bags	134
Chapter 12	Printing and Finishing	136
	General Guide to Printing Processes	136
	Trapping Tolerances	139
	Types of Offset Lithography	140
	Cutting and Trimming	141
	Finishing Techniques	141
	Offset Inks	144
	Varnishes and protective liquid coatings	144
	Glossy versus Matte Finishes	145
	Laminates	146
	Proofing Methods	147
	Glossary	148
	Recommended Reading	164
	Process Color Finder	170
	Index	260
	About the Author	264