From an Idea to Nike: How Marketing Made Nike a Global Success

by Lowey Bundy Sichol

Overview

From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black & white illustrations throughout.

Product Details

ISBN-13:	9781328453624
Publisher:	Houghton Mifflin Harcourt
Publication date:	02/12/2019
Pages:	112
Sales rank:	324,349
Product dimensions:	5.25(w) x 7.62(h) x (d)
Age Range:	10 - 12 Years

About the Author

Lowey Bundy Sichol is the author of From an IDEA to…, a nonfiction book series for kids on well-known successful businesses. Lowey is the founder of Case Marketing, a specialized writing firm that researches and composes case studies for business schools and corporations of all sizes. She co-authored Best Practice Cases in Branding (Pearson, 2015) with Kevin Lane Keller, E.B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth. Lowey received a B.A. from Hamilton College and an M.B.A. from the Tuck School of Business at Dartmouth.  Lowey lives in Illinois with her husband, three children, and two very energetic dogs. Look for her online at loweysichol.com