Table of Contents
Note to Readers vi
Preface viii
Foreword ix
Introduction xvii
Chapter 1 The Get Rich Click Mindset 1
The Minefield Game 3
Disintermediation: A New Word for an Old Idea 6
Reintermediation 7
How Much Is That Diamond in the Window? 8
Business Models: Anything New under the Sun? 9
The Picks-and-Shovels Business Model 10
Gold Mining Versus Internet Mining 11
A Picks-and-Shovels Success Story 12
Another Success: Laundry View.com 13
Insights from Zappos.com Founder Tony Hsieh 13
Putting Your Ideas into Action 16
Chapter 2 E-commerce and Reverse E-commerce: Sell It, Then Buy It! 17
Making Money with No Money: Reverse E-commerce in Action 18
7 Different E-commerce Business Models to Choose From 18
E-commerce Business Model Dynamics 19
The Freedom of No Inventory 20
"Sell It Before You Buy It": How to Do It Step by Step 20
10 Steps to a Successful "Reverse E-commerce" Business 21
Success Story #1: USA SuperSale.com - Selling Then Buying 22
The Online Retail Market 23
Case Study: Shopster.com 23
Case Study: BikeTiresDirect.com 24
Order Delivery Time in Five Minutes 25
eBay: The Easiest Way to Begin! 25
Other Ways to Make Money on eBay 27
eBay Pricing Experiment 28
Case Study: Blinds.com 29
Putting Your Ideas into Action 30
Chapter 3 Searching for Gold 31
How the Search Engines Really Work 32
Organic Search 33
On-Page and Off-Page Factors That Affect Ranking 33
Paid Search 35
Advertising and Local Search 35
The Opportunity 36
7 Tips for KEYWORDS 36
Direct Navigation Traffic 37
Case Study: Jobster and Recruiting.com 38
Making Money with Direct Navigation 38
Vertical Search Is the Next Big Market 40
Benefits of Vertical Search Engine Marketing 40
Success Story #2: A GOODE Physical Business and a GREAT Piece of the Pie 41
Vortals: The Vertical Portal 42
Price and Product Comparison Sites 43
Case Study: Mpire.com 44
Chapter 4 Advertising and Pay-Per-Action 45
Get Rich Click with a Broader View of Google 45
Google AdSense: The Beginning of the "Internet Advertising" Gold Rush! 46
7 Steps to Start Making Money with Google AdSense 47
Google AdWords: There's Gold in the Words! 48
The Importance of Keywords in Online Advertising 49
Determining the Value of Keywords 50
Make a Fortune with "Internet Advertising Arbitrage" 52
Success Story #3: Providing "LEADs" to Financial Independence 54
15 Ways to Create Strong Keywords: 55
Pay-Per-Call 55
Pay-Per-Call on a Local Basis 56
Case Study: Ingenio, Web-to-Phone Pioneer 56
Online Advertising and "Pay-Per-Action" - The Perfect Way to Conduct Business! 57
Pay-Per-Action or Pay-Per-Performance: 30 Ways to Get Paid! 57
Success Story #4: How a Third Party Can Lead to a Second Home 61
Putting Your Ideas into Action 62
Chapter 5 100+ Ways to Optimize Your Website for Search and Improve Traffic 63
Content Applications 65
Keyword Applications 65
Inbound and Outbound Links 66
Domain Names, Links and Site Submissions 67
Understanding and Benefiting from Indexing and Ranking 68
Link-Building: The Real Currency of the Internet 71
"Conversion Rate" Marketing 75
Success Story #5: Split Testing: Vital to Increasing Your Bottom Line! 76
16 Great Ways to Attract More Traffic 77
Putting Your Ideas into Action 78
Chapter 6 Actionable Info from SEOmoz.org 79
Beginner's Guide to SEO 79
Speed Bumps and Walls 80
Possible "Speed Bumps" for SE Spiders 80
Measuring Relevance and Popularity 81
Keywords and Queries 81
Paid Placement and Secondary Sources in the Results 82
How to Conduct Keyword Research 82
Building a Traffic-Worthy Site 83
Usability 83
Link "Bait" 84
Link-Building Based on Competitive Analysis 86
Measuring Success: Website and Ranking Metrics to Watch 87
Chapter 7 Partner Up with Affiliate Marketing 89
Case Study: Blinds.com 90
10 Steps to Making Money with Affiliate Marketing 91
How Affiliate Marketing Programs Work 91
Success Story #6: The Riches ARE in the Niches ... $5 Million a Year Selling Cuff Links Online! 92
Affiliate Models: Onetime Versus Lifetime Commissions 93
Affiliate Program Networks 93
How to Find an Affiliate Program 94
Case Study: Creating a Revenue Stream 94
25+ Different Firms That Want to Pay You! 95
Make Money or Save Money: Both Put You Ahead 95
Affiliate Programs for Nonprofit Organizations 96
Panning Amazon's River of Gold 96
Get Rich Click Money-Making Summary 97
Affiliate Processors and Networks 97
Success Story #7: Too Many Offers? Which One Is Best? Try JOUNCE.com 98
The Largest 25 Jounce Affiliate Networks 99
Case Study: ClickBank - a Great Way to Make Easy Money 100
Uncle Sam's Money 101
Case Study: Commission Junction 101
Putting Your Ideas into Action 102
Chapter 8 Domain Names 103
1-800-Flowers and the Value of Mindshare 103
Timeline of Business.com 104
The Race Is On 105
Corporations and Their $1 Million + Domain Names 106
Largest of Domain Name Sales 110
Real Estate Versus Internet Real Estate: The Power of Leverage 111
Location Versus Mindshare 112
Cost of Entry 112
Traffic Is Key 113
Corporate America ... Wake Up! 114
The Amazing World of Buying and Selling Domain Names 114
5 Ways to Profit from a Domain Name 115
The Investment: Short-Term Versus Long-Term Viability 116
Success Story #8: The Engineering of a Seven-Figure Success 118
International Domain Names (IDNs): New Kids on the Block 119
Domain Name Extensions 119
The New Mobile Phone Domain: .mobi 120
Mobile Advertising 120
TYPO.com: Understanding the Misspelled Word Game 121
When a Company Should Buy a Misspelled Domain Name 121
Putting Your Ideas into Action 122
Chapter 9 Content Is King! 123
10 Reasons Why Ebooks Can Help You Make Money and Save You Money! 124
A Profitable Ebook Strategy 124
10 Ways to Market Your Ebook 125
E-mail Marketing in the Digital Age 126
7 Easy Ways to Make Money with E-mail 128
Make Money Reading E-mails, Playing Games, Searching or Answering a Survey! 129
Opt-in Mailing Lists - Campaign and Marketing Strategies 130
Creating Inbound and Outbound Links 131
Podcasting 131
Podcasts and Business 131
What's a Wiki? 133
Making Money with Wikis 133
Success Story #9: Finding the Profit in Personality 135
Contextual Advertising 136
Text Ad Networks: Profit from Eight Options 136
What Is a Widget? 137
Widgets in Business 138
Make It Once, Sell It 1000 Times: Big Money with Widgets 139
Putting Your Ideas into Action 140
Chapter 10 Social Networks: The Power of Community 141
Getting Started 142
Making Money with Blogs 142
Word Of Mouse Marketing 144
Twitter Users: "Asleep at the Mouse?" 145
"How Can I Make Money from Twitter?" 146
48 Twitter Business Tools to Help Achieve Your Relationship-Centric Goals 147
Social Networks 152
The State of the Social Networking Community 152
Kids Today Are Growing Up in a Different World 154
Where There Is Spending Potential There Is Income Potential 156
Top 4 Reasons You Logged into Facebook Today 157
5 Social Media Secrets 158
Unlimited Ways to Make Money with Facebook, LinkedIn and Other Social Networking Sites 158
A World of Social Networking Sites 161
LinkedIn: The Business Social Networking Site 161
Doctor's Orders: Dr. Keri Pearlson and How to Build Community and Profit from Twitter 162
"Twittering While Twaveling" 163
Success Story #10: Helping Others Help Themselves - and Making Millions! 164
6 Degrees of Separation 165
YouNoodle.com 165
Putting Your Ideas into Action 166
Chapter 11 Collecting Your Payments - Fast and Easy 167
How the Money Becomes Yours 167
Shopping Carts 168
Your Own Merchant Account Versus Third-Party Processors 168
Smart Cards and Debit Cards 169
Shipping 1-2-3 170
Success Story #11: Running a Business from an iPhone 171
Drop Shipping: The Golden Goose 172
Which Shipping Options Should You Use? 172
Your Most Valuable Asset ... YOUR DATABASE 173
More Internet Success Stories 174
Putting Your Ideas into Action 176
Chapter 12 The Internet to Go: Mobile Opportunities 177
Image Recognition 178
Music Recognition 180
Barcode Recognition 180
Success Story #12: Mobile Green with Red Fish Media 182
Mobile Marketing 183
Mobile Search Opportunities 183
Developing Mobile-Ready Websites 183
What's Hot in Mobile Searching 184
The iPhone and iPad 184
Rags to Riches iPhone Success Stories 185
Keeping an Eye on Mobile Technology 186
Putting Your Ideas into Action 186
Chapter 13 Internet Video: Nothing but Growth 187
The Internet Video Business Model 188
MSNBC Reports 188
YouTube 188
Pocket Candy from Eye Candy: 10 Ways to Profit with Online Video 189
Internet Video and Business 191
Success Story #13: Making Money on YouTube? This Russian Immigrant Nets $15,000+/month 192
Optimizing Video Content for Search Engines 193
10 Questions to Consider When Posting Video on Your Website 193
Putting Your Ideas Into Action 194
Chapter 14 Get Rich Click for Nonprofit Organizations 195
12+ Online Strategies for Making Money with Nonprofits 195
Fund-raising in Action: The Children's Miracle Network 198
Putting Your Ideas into Action 198
Chapter 15 Make Money ... by Saving Money 199
Dollars and Sense! 200
LowerMyBills.com 200
Yelp.com 200
Shopping Comparison Sites 201
When Did I Change Those Air Filters? 201
Groupon.com - The Group Coupon Site 202
Alice.com 202
Smartmoney.com 203
Foursquare.com 203
Offers.com 204
Internet, Cable and Phone Services 204
CrowdSourcing ... CrowdShopping ... CrowdFunding! 205
Reduce Debt 205
10 Steps to Reduce Your Debt 206
Success Story #14: Ebook on "Jumping" Lands Young Author Millions 207
Paying for School 208
Air Travel 208
eTickets.com 209
Seeing New Ideas ... "Clearly!" 209
More Ways to Save Money Online 209
Putting Your Ideas into Action 210
Chapter 16 The Future 211
Pay Attention to Trends 212
"APPortunity of a Lifetime" 215
Do It Yourself 216
Change Is the Only Constant 216
Now and Then: What's Next? 217
Now Get Going! 218
My Secrets to Your Success 219
Chapter 17 Resource and Suppliers Guide 221
Top 25 Internet Conferences 222
Top 25 Public Motivational Business Speakers 223
Top 25 SEO Firms 224
Top 25 Websites That Can Make You Money Right Away (Put You in Business) 225
