Terrified by Twitter? Fearful of Facebook? Goldman, social media expert and assistant v-p of Interactive Communications for iluminage inc., rides to the rescue with this comprehensive guide to social media strategy, execution, and engagement for newbies. Though many business owners are aware that they need to crack the social media code to move forward, if they don’t know what they’re doing, they generally don’t get the results they expected. With social media, businesses can appeal to the inherently social nature of their customers with an approach that focuses more on the “social” rather than the “marketing.” With humor and a friendly tone, Goldman walks his audience through getting buy-in for a program, the proper care and feeding of customers, balancing “likes” vs. engagement and quantity vs. quality, avoiding common missteps, customer retention, building strong relationships with bloggers, working with online personalities, and bringing your efforts into the physical world. The trick is to take advantage of the fact that the cost of marketing directly to a consumer has gone down—but there’s a lot more noise to break through. Goldman urges readers to keep the focus on ROI and to spend time developing an effective strategy. This funny, friendly book is an excellent primer for the social media-averse. (Nov.)
If you're not social, it's like you're not even there. That's how critical social media marketing has become. Businesses everywhere are struggling to adapt, but transitioning from traditional marketing to online engagement is fraught with questions, such as: How much is a Facebook "like" worth? How can you effectively engage online influencers? What are the best dashboards for monitoring multiple social channels simultaneously? How do you keep it all going around the clock?
1111583558
For more than a decade, author Jeremy Goldman has helped companies inject "social" into their processes. In Going Social, he explains the ins-and-outs of platforms such as Facebook, Twitter, LinkedIn, Google+, Foursquare, Instagram, Pinterest, and others. The digital landscape offer unprecedented opportunities to breathe new life into brands, spread the word about products, and magnify loyalty. Featuring insights from entrepreneurs, social media directors, community managers, bloggers, and other experts, Going Social is an indispensable guide to connecting with customers in the brave new social frontier.
Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media
If you're not social, it's like you're not even there. That's how critical social media marketing has become. Businesses everywhere are struggling to adapt, but transitioning from traditional marketing to online engagement is fraught with questions, such as: How much is a Facebook "like" worth? How can you effectively engage online influencers? What are the best dashboards for monitoring multiple social channels simultaneously? How do you keep it all going around the clock?
For more than a decade, author Jeremy Goldman has helped companies inject "social" into their processes. In Going Social, he explains the ins-and-outs of platforms such as Facebook, Twitter, LinkedIn, Google+, Foursquare, Instagram, Pinterest, and others. The digital landscape offer unprecedented opportunities to breathe new life into brands, spread the word about products, and magnify loyalty. Featuring insights from entrepreneurs, social media directors, community managers, bloggers, and other experts, Going Social is an indispensable guide to connecting with customers in the brave new social frontier.
29.98
In Stock
5
1
29.98
In Stock
Editorial Reviews
Product Details
BN ID: | 2940169969788 |
---|---|
Publisher: | Ascent Audio |
Publication date: | 12/04/2012 |
Edition description: | Unabridged |
Videos
From the B&N Reads Blog