Marketing in and for a Sustainable Society

by Emerald Group Publishing Limited

Overview

This special issue, featuring contributions from top scholars including former editors of top journals in marketing, will assemble a set of current, comprehensive review articles written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society.

Product Details

ISBN-13:	9781786352828
Publisher:	Emerald Group Publishing
Publication date:	07/28/2016
Pages:	248
Product dimensions:	6.10(w) x 9.10(h) x 0.80(d)

About the Author

Edited by Naresh K. Malhotra, Georgia Institute of Technology, Atlanta, GA, USA

Table of Contents

List of Contributors vii

Editorial Advisory Board ix

Ad Hoc Reviewers xi

Introduction xiii

Sustainability and Marketing: Concurrent Pursuit of a Smaller Environmental Footprint and a Larger Market Footprint Rajan Varadarajan 1

Marketing's Quest for Environmental Sustainability: Persistent Challenges and New Perspectives Jakki J. Mohr Linda L. Price Aric Rindfleisch 29

A Stakeholder Marketing Approach to Sustainable Business Tracy L. Gonzalez-Padron G. Tomas M. Hull O. C. Ferrell 61

Turning to Sustainable Business Practices: A Macromarketing Perspective Mark Peterson Matthew B. Lunde 103

No Through Road: A Critical Examination of Researcher Assumptions and Approaches to Researching Sustainability Seonaidh McDonald Caroline J. Oates Panayioia J. Alevizou 139

Toward Pro-Sustain Ability Actions: A Macro-Behavioral Perspective Bipul Kumar Nikhilesh Dholakia 169

Reducing the Attitude-Behavior Gap in Sustainable Consumption: A Theoretical Proposition and the American Electric Vehicle Market Diane M. Martin Terhi Väistö 193

Previous Volume Contents 215

Editorial Reviews

This volume of the series on marketing research covers sustainability and marketing: concurrent pursuit of a smaller environmental footprint and a larger market footprint, marketing's quest for environmental sustainability: persistent challenges and new perspectives, a stakeholder marketing approach to sustainable business, turning to sustainable business practices: a macro-marketing perspective, no through road: a critical examination of researcher assumptions and approaches to researching sustainability, toward pro-sustainability actions: a macro-behavioral perspective, and reducing the attitude-behavior gap in sustainable consumption: a theoretical proposition and the American electric vehicle market.

Annotation