Table of Contents

I. Context and Issues.- 1. Introduction.- 2. Health Care Advertising and Marketing: The Lady, or the Tiger?.- 3. Solicitation, HMOs, and Employee Choices.- 4. Occupational Health Hazards: Management and Labor in a Vital Interaction.- 5. Summing Up.- 6. Issues for the Future.- Notes.- II. Background Papers.- 7. Advertising by Health Care Professionals: Issues and Prospects.- 8. The Consumer Comes First in Professional Advertising.- 9. The Availability of Health Information.- 10. Going Public on Health Care Reform.- 11. Hospitals Face a Marketing Future.- 12. Eyeglasses: The Public’s Right to Know.- 13. ERISA: An Opportunity for Better Communication of Employee Health Benefit Plans.- 14. HCHP Successes and Failures in Communicating Information to Its Publics.- 15. Information Barriers to HMO Development.- 16. Barriers to Promoting Prepaid Dental Programs.- 17. Workplace Health Hazards: The Responsibilities to Assess, to Report, to Control.- 18. The Challenge of Informing Workers of Job-Related Health Hazards.- 19. Revealing the Invisible Tort: The Employer’s Duty to Warn.- Appendix: Conference Participants Quoted.