Honor System Marketing: Discovering Honesty, Trust & Profit Amongst the Goodness of People

by Jeff Mcpherson

Overview

A heartwarming snapshot of the horse-and-buggy era? On the contrary -- Jeff Mcpherson reports that honor systems are making a comeback in the 21st century. Drawing on years of personal experience and interviews with dozens of fellow farmers, business owners and customers, he shows how you can make the honor system work to your advantage. Honor System Marketing tells how to adapt honor marketing to fit your own needs and capacities. Mcpherson details how to avoid common pitfalls, manage finances, and maintain a sense of optimism. This book shows how honor system marketing can become an essential tool for doing business and reviving our spirit of trust in humanity.

Product Details

BN ID:	2940151166461
Publisher:	Acres U.S.A.
Publication date:	06/17/2015
Sold by:	Barnes & Noble
Format:	eBook
Pages:	260
File size:	8 MB

About the Author

Farmer, agronomist, enologist, horticulturist and teacher. Jeff Mcpherson studied crop and soil science at North Carolina State University with the desire to enter the agronomy field. After graduating, his career has focused on the areas of farm management, landscape management, horticultural crop production, viticulture and enology (wines and winemaking). Mcpherson works, consults and teaches in all these areas.