How to Make Money Marketing Your iPad & iPhone Apps

by Jeffrey Hughes

Overview

The expert guide to marketing your iPhone/iPad app cost-effectively and profitably!

 

There are so many ways to promote an iPhone/iPad app. What really works and what doesn’t? How can a developer create the right marketing mix? Developers usually have limited marketing resources. They need to capitalize on the activities most likely to build their brand and jumpstart sales in a very competitive space…

Product Details

ISBN-13:	9780132619639
Publisher:	Pearson Education
Publication date:	11/15/2010
Series:	FT Press Delivers Marketing Shorts
Sold by:	Barnes & Noble
Format:	eBook
Pages:	21
File size:	456 KB

About the Author

Jeffrey Hughes brings more than 18 years of industry passion as a marketer, publisher, and keynote speaker in high-technology industries, including such companies as McAfee, Blue Coat Systems, Webroot, Intel, and Novell. He is developer and lead instructor for Xcelme’s iPhone App Marketing, a course that has helped scores of developers learn how to successfully market their iPhone/iPad apps. A frequent contributor to popular iPhone/iPad app sites, including 148Apps.Biz, he is author of ten technology books, including iPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps.