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How You Are Like Shampoo for College Graduates: The Complete Personal Branding System to Define, Position, and Market Yourself and Land a Job You Love
Not much work experience? Let your personal brand work for you. As a college grad, you need an edge when trying to land a great job. How do you get around a lack of good work experience on your resume? Stand out in a crowd of older, more experienced candidates? Avoid having to settle for a job you don't love? Introducing the only Personal Branding System designed specifically for college grads. Just like the brands you rely on every day, you can also become the "brand of choice" for a potential employer—right out of college. Based on the same marketing methods used to build popular name brands, now you can define and communicate your very own personal brand—the trademarked YOU. And that's how you connect with interviewers and get the job you really want.
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How You Are Like Shampoo for College Graduates: The Complete Personal Branding System to Define, Position, and Market Yourself and Land a Job You Love
Not much work experience? Let your personal brand work for you. As a college grad, you need an edge when trying to land a great job. How do you get around a lack of good work experience on your resume? Stand out in a crowd of older, more experienced candidates? Avoid having to settle for a job you don't love? Introducing the only Personal Branding System designed specifically for college grads. Just like the brands you rely on every day, you can also become the "brand of choice" for a potential employer—right out of college. Based on the same marketing methods used to build popular name brands, now you can define and communicate your very own personal brand—the trademarked YOU. And that's how you connect with interviewers and get the job you really want.
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How You Are Like Shampoo for College Graduates: The Complete Personal Branding System to Define, Position, and Market Yourself and Land a Job You Love

How You Are Like Shampoo for College Graduates: The Complete Personal Branding System to Define, Position, and Market Yourself and Land a Job You Love

by Brenda Bence
How You Are Like Shampoo for College Graduates: The Complete Personal Branding System to Define, Position, and Market Yourself and Land a Job You Love

How You Are Like Shampoo for College Graduates: The Complete Personal Branding System to Define, Position, and Market Yourself and Land a Job You Love

by Brenda Bence

Overview

Not much work experience? Let your personal brand work for you. As a college grad, you need an edge when trying to land a great job. How do you get around a lack of good work experience on your resume? Stand out in a crowd of older, more experienced candidates? Avoid having to settle for a job you don't love? Introducing the only Personal Branding System designed specifically for college grads. Just like the brands you rely on every day, you can also become the "brand of choice" for a potential employer—right out of college. Based on the same marketing methods used to build popular name brands, now you can define and communicate your very own personal brand—the trademarked YOU. And that's how you connect with interviewers and get the job you really want.

Product Details

ISBN-13: 9780979901096
Publisher: Global Insight Communications, LLC
Publication date: 03/01/2010
Pages: 280
Product dimensions: 5.90(w) x 8.90(h) x 0.70(d)
Age Range: 18 Years

About the Author

Brenda S. Bence, MBA, is an internationally recognized branding expert, certified executive coach, dynamic speaker, and creator of the award-winning How YOU(tm) Are Like Shampoo personal branding book series. With an MBA from Harvard Business School, her twenty-five-year career has included developing mega brands for Procter & Gamble and Bristol-Myers Squibb across four continents and fifty countries. As president of BDA International, Ltd., she now travels the world speaking, training, and coaching individuals and corporations to greater success through practical yet creative brand development.

Table of Contents

Preface 9

Introduction: Your Job Search-How are You™ Like Shampoo? 15

The Power of Brands 21

Step 1 Define It

Defining Your Personal Brand 29

Element #1 Audience 37

Element #2 Need 59

Element #3 Comparison 71

Element #4 Unique Strengths 83

Element #5 Reasons Why 97

Element #6 Brand Character 107

Pulling it all Together 119

Step 2 Communicate It

Taking You™ on Interviews 135

Launching Your College Graduate Personal Brand 139

Activity #1 Actions 147

Activity #2 Reactions 167

Activity #3 Look 179

Activity #4 Sound 195

Activity #5 Thoughts 215

Your Complete College Graduate Personal Brand Marketing Plan 235

Step 3 Avoid Damaging It

College Graduate Personal Brand Busters® 243

Quiz: The Top 20 College Graduate Personal Brand Busters® 247

Assuring Long-Term Success 263

Appendix A Great Interview Questions for You™ 267

Appendix B Personality Profiles and Tests 270

Suggested Books 272

About the Author 273

Acknowledgments 275

Contact Information 277

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