In Service To The Mouse

by Jack Lindquist, Melinda Combs

Overview

"In Service to the Mouse” is a memoir by Disneyland's first president, Jack Lindquist. This insightful and humorous book traces Jack’s many experiences working for The Walt Disney Company over 38 years.
Known as one of the most creative and knowledgeable marketing men of this century, Lindquist’s memoir includes more than 60 chapters, each its own individual and unique story of his many experiences with the company, beginning as a 28-year-old Advertising Manager for the Park.

A well-known maverick, Lindquist is credited with creating many of the unique marketing programs and special entertainment events that have made Disney attractions around the globe so successful.

Product Details

BN ID:	2940013805637
Publisher:	Neverland Media LLC
Publication date:	01/03/2011
Sold by:	Barnes & Noble
Format:	eBook
Pages:	248
File size:	177 KB

About the Author

Jack Lindquist (b. March 15, 1927 in Chicago) served as the president of the Disneyland amusement park in Anaheim, California from 1990 until he retired in 1993. He was a Disney employee from 1955 until his retirement, and was a marketing executive in the theme parks division for almost thirty years, including a stint as the first advertising manager for Disneyland.

As a child actor, Lindquist appeared as an extra in several episodes of Our Gang, and appeared in the film Best Foot Forward with Lucille Ball.

After Lindquist retired, he received a commemorative window on Main Street, U.S.A., at Disneyland that reads J.B. Lindquist, Honorary Mayor of Disneyland. In 1994, he was named a Disney Legend.

Editorial Reviews

"This is a valuable memoir by a man who 'accidentally' became the first President of Disneyland. If you’re a Disneyland fanatic—and there are many such people—consider this a must-read"

Leonard Maltin