Information Technology Strategies: How Leading Firms Use IT to Gain an Advantage / Edition 1

by William V. Rapp

Overview

The focus of this book is to educate the reader on the strategic principles fundamental to using information technology to gain market control. It provides case examples of how to use IT to enhance existing core competencies and strategies. The book is designed to help managers struggling with how to advantageously harness the new information revolution. It can also support executive and business education programs on managing technology when few such studies exist. While Internet and information technologies are currently hot topics many firms and executives are without the tools and know-how of how to actually use them to improve results. Some major firms have sophisticated strategies for using information technology to impact, control and even own their competitive environments. This book describes how major non-information technology companies are doing this and the strategic principles employed.

Product Details

ISBN-13:	9780195148138
Publisher:	Oxford University Press, USA
Publication date:	07/28/2002
Edition description:	New Edition
Pages:	336
Product dimensions:	9.30(w) x 6.20(h) x 1.30(d)

Table of Contents

Foreword, Hugh Patrick
Terminology
Acronyms
Introduction
Part I. A Strategic Framework for Using IT
1. Basic Strategic Framework
2. Managing Information Technology
3. Advanced Strategy
4. Convergence, Competition, Evolution
Part II. Case Studies
5. Pharmaceuticals: Takeda, Merck
6. Steel: Nucor, Tokyo Steel, Nippon Steel
7. Automobiles: Toyota
8. Retailing: Ito-Yokado, Seven-Eleven Japan
9. Life Insurance: Nationwide Financial Services, Meiji Seimei
10. International Retail Banking: Sanwa Bank, Citigroup
11. Mobile Telecommunications: Nokia
Part III. Conclusions
12. Gaining a Leading Edge or Leaving a Bleeding Tail
Appendix: Sloan Industry Centers