Innovate or Die: Outside the square business thinking
In business, the most valuable commodity is people - and their ability to think outside the square. Without the ability to think innovatively, any business - big or small - risks dying. Here, Jack Collis, an authority on creative marketing, recognized motivational speaker and best-selling author, outlines the importance of original thinking to give you the edge on the competition. Drawing on his many years of experience as a Marketing manager, Jack uses anecdotes and examples to illustrate new ways to approach business, and to succeed at it.
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Innovate or Die: Outside the square business thinking
In business, the most valuable commodity is people - and their ability to think outside the square. Without the ability to think innovatively, any business - big or small - risks dying. Here, Jack Collis, an authority on creative marketing, recognized motivational speaker and best-selling author, outlines the importance of original thinking to give you the edge on the competition. Drawing on his many years of experience as a Marketing manager, Jack uses anecdotes and examples to illustrate new ways to approach business, and to succeed at it.
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Innovate or Die: Outside the square business thinking
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Product Details
ISBN-13: | 9780730449843 |
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Publisher: | HarperCollins Publishers |
Publication date: | 06/01/2010 |
Sold by: | HARPERCOLLINS |
Format: | eBook |
Pages: | 320 |
File size: | 348 KB |
About the Author
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