The Innovation Secrets of Steve Jobs

by Carmine Gallo, Sean Mangan (Read by)

Overview

In The Innovation Secrets of Steve Jobs, bestselling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, and first-person interviews with experts and business leaders, as well as specific ideas for applying those principles to every business, large or small. By following Steve Jobs' visionary example, you'll discover exciting new ways to unlock your creative potential and to foster an environment that encourages innovation and allows it to flourish. You'll learn how to match - and beat - the most powerful competitors, develop the most revolutionary products, attract the most loyal customers, and thrive in the most challenging times.

Product Details

ISBN-13:	9781486219445
Publisher:	Bolinda Audio
Publication date:	09/09/2014
Edition description:	Unabridged
Product dimensions:	5.30(w) x 6.70(h) x 0.50(d)

About the Author

Carmine Gallo is the award-winning author of the international bestsellers The Presentation Secrets of Steve Jobs, The Apple Experience, and Talk Like TED, among others. His books have been translated into over a dozen languages.

Table of Contents

Introduction: Why Steve Jobs?
Chapter quote: "Innovation distinguishes between a leader and a follower." Steve Jobs
Principle One: Do What You Love (Think different about your career and your business)
Chapter quote: "My goal wasn't to die the richest man in the cemetery. It was to go to bed at night saying, we've done something wonderful." Steve Jobs
Principle Two: See Genius in Their Craziness (Think different about your customers)
Chapter quote: "Some people think you've got to be crazy to buy a Mac. But in that craziness, we see genius." Steve Jobs
Principle Three: Sell Dreams, Not Products (Think different about your products)
Chapter quote: "We sell tools to unleash your personal creativity." Steve Jobs
Principle Four: Offer New Experiences (Think different about the buying experience you offer your customers)
Chapter quote: "People don't want to buy personal computers. They want to know what they can do with them. In the Apple store, we’ll show them." Steve Jobs
Principle Five: Say No to 1,000 Things (Think different about marketing and product design)
Chapter quote: "I'm as proud of what we don't do as I am of what we do." Steve Jobs
Principle Six: Master the Message (Think different about communicating the vision behind your service, product, company or cause)
Chapter quote: "A key Jobs business tool is his mastery of the message." Fortune Magazine
Principle Seven: Inspire Evangelists (Think different about your employees)
Chapter quote: "Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about the money. It's about the people you have, how you're led, and how much you get it." Steve Jobs
One More Thing.. Expect Excellence from Yourself and Others (What Steve Jobs has in common with Henry Ford and other innovative entrepreneurs)
Chapter quote: "Be a yardstick of quality. Some people aren't used to an environment where excellence is expected." Steve Jobs

Carmine Gallo is a communications coach for the world’s most admired brands. He is an author and columnist for Bloomberg BusinessWweek and Monster.com and a keynote speaker and seminar leader who has appeared on CNBC, NBC, CBS, MSNBC.com, BNET, Forbes.com, and in the New York Times, the Wall Street Journal, and Investor's Business Daily. Gallo is a former television anchor and business correspondent and has also held a position as a vice president for a global, top-ten public relations firm. Gallo lives in the San Francisco Bay Area with his wife and two daughters. Learn more about him at www.carminegallo.com

Editorial Reviews

Gallo (Fire Them Up) presents a companion to his 2009 The Presentation Secrets of Steve Jobs with this focus on Jobs's now famous ability to innovate. Taking advantage of Jobs's notoriety as Apple, Inc., CEO (this production predates Jobs's resignation), Gallo explains that Jobs is a truly unique person, who in 1976 cofounded with Steve Wozniak and Ronald Wayne a singular organization. Jobs was key in establishing and nourishing a culture within Apple, Inc., that continues to support innovation, thus producing "insanely great ideas." Basing this work on an assortment of his subject's now famous public presentations and numerous press interviews, Gallo summarizes Jobs's principles of innovation, including thinking differently about your career, your vision, your customers, your product design, your brand experience, and your story and about how you think. Instead of concentrating on practical, pragmatic actions, Gallo emphasizes Jobs's meaningful but lofty beliefs that could be applied in any business or organization. English-born Aussie Sean Mangan's solid, notable reading prevents this principle-based material from becoming overhyped psychobabble. Recommended for anyone interested in Apple technology and the Apple company.—Dale Farris, Groves, TX

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