Pink Tourism: Holidays of Gay Men and Lesbians

by H Hughes

Overview

This is a study of gay and lesbian tourism from, primarily, a marketing perspective but it also examines how marketing activity engages with and affects social issues relating to homosexuality. It includes an overview of the nature of homosexuality and relevant issues that bear upon tourism and marketing. Content includes holiday profiles of both gay men and lesbians; supply of related holiday products; popular and non-popular destinations; tour operators and accommodation provision; tourism and sex and sexually transmitted infections; barriers and inhibitors to choice including host reactions; appropriate marketing strategies. The book locates gay and lesbian tourism and holiday marketing within a context of current issues such as citizenship, identity and consumerism, political activity and distraction, and contested space and de-gaying.

Product Details

ISBN-13:	9781845930769
Publisher:	CABI
Publication date:	08/29/2006
Series:	CABI Series
Pages:	256
Product dimensions:	6.75(w) x 9.25(h) x (d)

Table of Contents

Introduction
Homosexuality - its nature and characteristics
Gay and lesbian tourists - profiles and reasons
Destination choice as risk avoidance
Gay and lesbian tourism destinations
Intermediaries, accommodation and attractions
Marketing, segments, surveys and identity
Holidays, marketing and implications for homosexuality
Conclusions and implications