Handbook on Communicating and Disseminating Behavioral Science

by Melissa K. Welch-Ross, Lauren G. Fasig

Overview

This interdisciplinary Handbook assembles for the first time in one volume information from research, scholarship, and practice to offer foundational knowledge for communicating and disseminating behavioral science to policy makers, mass media, service professionals, and public audiences. Though scholarly, the Handbook on Communicating and Disseminating Behavioral Science brings together leading authorities who are both doers and thinkers to offer insight into how the work is done and to illuminate the underlying conceptual and empirical issues.

Key Features: Brings together relevant scholarship with "how-to" guidance from across the literatures of many relevant disciplines: Readers are given a coherent picture of the communication and dissemination of behavioral science-the main actors, contemporary themes and approaches, key challenges, the commonalities and differences, the broader conditions that influence whether and how the work occurs, and the practical nuances of applying theory. Presents first-hand experience from a talented list of contributors: Contributors are scientists, journalists, and other professionals who have an accomplished record of communicating behavioral research to policy makers, service providers, mass media, and the public. Offers an appendix of related resources: Recommendations are given for print and Web materials so readers can expand their understanding of the core scholarship, issues, and perspectives.

Product Details

ISBN-13:	9781412940306
Publisher:	SAGE Publications
Publication date:	09/25/2007
Pages:	472
Product dimensions:	7.34(w) x 10.04(h) x 1.21(d)

About the Author

Melissa Welch-Ross (Ph.D., University of Florida) is Associate Professor of Psychology at George Mason University, where she joined the faculty in 2005 after holding federal government positions responsible for stimulating new research to bridge basic and applied science and applying existing research to practices and policies in early childhood education.

Lauren G. Fasig (Ph.D. & J.D., University of Florida) is Assistant Professor of Psychology at the University of Florida. She was founder and director of the Office of Policy and Communication for the Society for Research in Child Development, where she conducted the communications and dissemination activities of the society, including press relations, media activities, Congressional outreach and education, and media and advocacy training for the SRCD membership.

Table of Contents

Acknowledgments     ix
Introduction   Melissa K. Welch-Ross   Lauren G. Fasig     1
Some Conceptual and Practical Issues
A Perspective on the History and Future of Disseminating Behavioral and Social Science   Robert B. McCall   Christina J. Groark     15
Science Communication Scholarship: Themes and Future Directions   Michael Weigold   Debbie Treise   Paula Rausch     33
Journalistic Practice and Coverage of the Behavioral and Social Sciences   Sharon Dunwoody     57
Communicating the Complexities and Uncertainties of Behavioral Science   S. Holly Stocking   Johnny V. Sparks     73
Communicating Basic Behavioral Science Beyond the Discipline: Reflections From Social Psychology   John F. Dovidio   Samuel L. Gaertner     93
Beyond University Walls: Communicating and Disseminating Science Outside of the Academy   Stacy Ann Hawkins   Diane F. Halpern   Sherylle J. Tan     111
Understanding Mass Media Priorities and Processes
Reporting on Behavioral Science: A Glimpse Inside the Television News Business   Andrea Gitow     131
National Public Radio   Rachel Jones     141
Newspapers   Tom Siegfried     151
Magazines   Sally Lehrman     161
Communicating with the Public
Making the News Interview a Success for You and the Reporter   Rhea K. Farberman     175
From the Lab to the Living Room: Stories That Talk the Talk and Walk the Walk   Kathy Hirsh-Pasek   Roberta Golinkoff     185
Working With Science Information Specialists   Earle M. Holland     203
The Internet   Nancy Martland   Fred Rothbaum     217
Communicating with Policy Makers
A Knowledge Utilization Framework for Making Behavioral Science Useful to Policy Makers   Robert F. Rich     233
Working With the Federal Government   Angela L. Sharpe     251
State Your Case: Working With State Governments   Bill Albert   Sarah S. Brown     267
Think Tanks and Advocacy Organizations   Karabelle Pizzigati     281
Disseminating Behavioral Science to Service Professions
Disseminating Behavioral Medicine Research to Practitioners: Recommendations for Researchers   Kimberlee J. Trudeau   Karina W. Davidson     295
Advancing Education Through Research: False Starts, Broken Promises, and Light on the Horizon   G. Reid Lyon   Elayne Esterline     317
Disseminating Effective Approaches to Drug Use Prevention   Mary Ann Pentz     341
Disseminating and Implementing Evidence-Based Practices for Mental Health   David A. Chambers     365
Behavioral Science in the Military   Janice H. Laurence     391
Conclusion: Current Themes and Future Directions   Melissa K. Welch-Ross   Lauren G. Fasig     407
Appendix of Related Resources     427
Index     433
About the Editors     453
About the Contributors     455