Jacm on Marketing Ambulatory Care

by Seth B. Goldsmith, Seth B. Goldsmith (Editor)

Overview

This invaluable collection of articles on marketing ambulatory care co vers marketing perspectives, consumer demographics, attitudes and beha vior, and methodology. An excellent resource for ambulatory care profe ssionals, marketing professionals, and students. This book is attracti vely priced in soft cover.

Product Details

ISBN-13:	9780834206717
Publisher:	Jones & Bartlett Learning, LLC
Publication date:	12/21/1994
Edition description:	1E
Pages:	284
Product dimensions:	5.98(w) x 9.02(h) x 0.60(d)

About the Author

Goldsmith, Seth B., ScD, JD (Univ of Massachusetts)

The contributors represent the specialties of health care management, marketing, business administration, and psychiatry. Most are from U.S. universities, hospitals, and private sector management centers in the U.S. Institutions prominently represented include Univ of Massachusetts, Harvard, and De Paul Univ.

Table of Contents

Contents: MARKETING PERSPECTIVES * Changing Times, Changing Theories: The Effects of HMOs on Hospital Usage and Ambulatory Care * Do Physicians Run Their Practices As Businesses? * CONSUMER DEMOGRAPHICS, ATTITUDES, AND BEHAVIOR * The Patient Population of a Major Chain of Investor-Owned Ambulatory Care Walk-In Centers * Measures of Primary Medical Care and Patient Characteristics * Assessment of Member Satisfaction in an HMO: Understanding the Interaction of Variables and Their Implications * Determining Patient Satisfaction in a Medicare Health Maintenance Organization * Determinant Criteria in Patient Satisfaction Surveys * Recruiting Blood Donors in View of AIDS: What Ambulatory Care Facilities Need to Understand * METHODOLOGY * Managed Care Innovation and New Product Development * Survival Strategies for HMOs * Marketing Ambulatory Care Centers: Assessment, Implementation, Evaluation * Marketing Ambulatory Care Centers: Planning Considerations and Demand Analysis * The Market for Health Care Information: An Exploration of the Use of Available Information by Consumers * Assessing Market Demand for an Open HMO * Value-Added Ambulatory Encounters: A Conceptual Framework * Marketing Plans for Physicians’ Practices * Development of Physician Networks

Editorial Reviews

Reviewer: Ross M. Mullner, PhD, MPH (University of Illinois at Chicago)
Description: This edited book consists of a selection of marketing-oriented articles that appeared in The Journal of Ambulatory Care Management between 1979 and 1994.
Purpose: The purpose appears to be the presentation of significant articles in three areas: marketing perspectives; consumer demographics, attitudes, and behavior; and methodology. This is an important and timely topic, and the book largely meets is objective.
Audience: This book will be especially useful to graduate students and health care managers and practitioners interested in ambulatory care marketing.
Features: The book is both interesting and readable. There are many references, and the appendixes are useful.
Assessment: This is a very good book on a new and quickly changing field. It brings together useful and interesting articles. I would have liked, however, to obtain more of the views of the author. I believe this book would have been even more valuable if he had written a summary and conclusion section presenting his views on how the new field of ambulatory care marketing is likely to evolve in the future.

Doody's Review Service

3 Stars from Doody

This edited book consists of a selection of marketing-oriented articles that appeared in The Journal of Ambulatory Care Management between 1979 and 1994. The purpose appears to be the presentation of significant articles in three areas: marketing perspectives; consumer demographics, attitudes, and behavior; and methodology. This is an important and timely topic, and the book largely meets is objective. This book will be especially useful to graduate students and health care managers and practitioners interested in ambulatory care marketing. The book is both interesting and readable. There are many references, and the appendixes are useful. This is a very good book on a new and quickly changing field. It brings together useful and interesting articles. I would have liked, however, to obtain more of the views of the author. I believe this book would have been even more valuable if he had written a summary and conclusion section presenting his views on how the new field of ambulatory care marketing is likely to evolve in the future.

Ross M. Mullner