Little Black Business Books - Getting Your Business Message Across: A guide to common-sense business communication

by Marilyn Messik

Overview

Little Black Books offer a feet-on-the-ground, pared down, common sense, no holds barred and hopefully constructive take on the things that can make your business soar or sour! You will find them full of: - Practical steps and suggestions - Ideas and initiatives - Inspiration and incentives - Suggestions to help you prioritise and get you thinking - Reasons for trusting your own common sense and business instincts. They'll also show that whilst there's no short-cut to success, sometimes you find it in the most unexpected places by just looking at things from unusual angles.

Product Details

ISBN-13:	9781908003256
Publisher:	Harriman House
Publication date:	10/31/2011
Series:	Little Black Business Books
Sold by:	Barnes & Noble
Format:	eBook
Pages:	38
File size:	328 KB

About the Author

A regular contributor to national magazines when her children were small, Marilyn Messik set up a children's party business in the early '80s, opening first one shop and then another. At the end of the '80s Marilyn moved into the travel market, focusing on New England in the U.S.A. Her advisory, planning and booking service flourished and she concurrently set up a publishing company to make information more widely available. U.S. Welcome Selected Hotels&Inns, an annual publication was a lush, full colour guide to independent hotels, inns and B&Bs which eventually grew to take in unique accommodation all over America. The success of the book led to invitations to speak at industry conferences and Marilyn served a three year term as a Board Member of the Professional Association of Innkeepers and was made an honorary member of the New England Innkeepers Association for her work in promoting that area. As a niche company, marketing and promotional budgets were tight but strategic alliances with far larger organisations such as North West Airlines, Johansens and the Debenhams Group offered the opportunity to reach optimum numbers of targeted consumers and the Selected Hotels&Inns guide was finally bought out by Thomas Cook Publishing. In 2007 Marilyn set up a copywriting consultancy, Create Communication to work with businesses of all types and sizes, helping them shape their messages to optimum effect. She's become a serial networker on the business women's circuit, holds communication workshops, and has written the series of Little Black Business Books for people who don't believe in miracles!

Table of Contents

About the author
Introduction
1. What's in a name?
2. Message massage
3. Communication as she was meant to be
4. Shouting and rambling
5. John Lewis or John Smith?
6. Who's got your back?
7. Practical Stuff for You to Do
8. A cautionary tail or mishaps and misspellings!