This book takes a pragmatic look at two particular application technologies - location and personalization - and presents an understanding of the technical and business impact of both technologies. With a combination of overview papers, detailed technical case studies and an insight into actual implementation of these services within a telecommunications environment, this book will help those wishing to deliver improved services based on these capabilities. Other key topics covered include CRM and content management.
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Location and Personalisation: Delivering Online and Mobility Services
This book takes a pragmatic look at two particular application technologies - location and personalization - and presents an understanding of the technical and business impact of both technologies. With a combination of overview papers, detailed technical case studies and an insight into actual implementation of these services within a telecommunications environment, this book will help those wishing to deliver improved services based on these capabilities. Other key topics covered include CRM and content management.
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Location and Personalisation: Delivering Online and Mobility Services
Location and Personalisation: Delivering Online and Mobility Services
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Product Details
| ISBN-13: | 9781849190343 |
|---|---|
| Publisher: | The Institution of Engineering and Technology |
| Publication date: | 01/01/2004 |
| Series: | Communications Technology |
| Sold by: | Barnes & Noble |
| Format: | eBook |
| File size: | 3 MB |
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