Logo Life: Life Histories of 100 Famous Logos

by Ron van der Vlugt

Overview

In Logo Life , you can read the short history of the logo for Apple, Coca-Cola, Nike, and ninety-seven other logos for world-famous brands, seeing all the little steps and great leaps in the visual evolution of these logos as well as some of their most iconic uses in brand advertising.

Product Details

ISBN-13:	9789063692605
Publisher:	BIS Publishers
Publication date:	10/09/2012
Pages:	224
Product dimensions:	6.30(w) x 8.40(h) x 1.20(d)

About the Author

Owner at award winning Design Agency SOGOOD.
Previously worked as Creative Director at TBWA/Designers Company and as
Type Director/Designer at Saatchi&Saatchi.

Table of Contents

3M
7-Eleven
7up
Adidas
AEG
Airfrance
Akzo Nobel
Alfa Romeo
Allianz
American Airlines
Apple
AT&T
Audi
Basf
Baskin Robbins
Bayer
BBC
BMW
BP
Braun
British Airways
BT
Burgerking
Caltex
Canon
Castrol
CBS
Chevron
Chiquita
Chupa Chups
Citroën
Coca Cola
Credit Suisse
Delta Airlines
Deutsche Bank
Deutsche Bahn
Dunkin’ Donuts
Durex
Esso
Fedex
Fiat
Fina
Fisher Price
Ford
Fuji
GAP
General Electric
Hertz
Hewlett Packard
Honda
Honeywell
Hoover
IBM
Intel
JAL
John Deere
Kodak
K Mart
KLM
Lego
Lufthansa
Mastercard
Mazda
Mc Donalds
Mercedes
Michelin
Microsoft
Mitsubishi
Mobil
Nasa
Nestlé
Nike
Nikon
Nissan
Nokia
Olivetti
Opel
Pepsi
Peugeot
Philips
Pioneer
Qantas
Renault
Samsung
Shell
Shiseido
Spar
Starbucks
Target
Texaco
Total
Toyota
Toys R Us
UPS
Volkswagen
Volvo
Walmart
WWF
Xerox
Yamaha

Editorial Reviews

‘Listed alphabetically – from Apple to Xerox – and with hundreds of accompanying high-res images, author Ron van Vlugt provides the short histories of this broad selection of famous brands, detailing the evolution of the most memorable logos in the world.’

Curve, March 2013, print edition

From the Publisher