Managing Today's Public Library: Blueprint for Change / Edition 1

by Darlene E. Weingand

Overview

Marketing concepts, such as product mix, line, and item, are brought into the context of public libraries. Focus is always on the library client as the author covers subjects from the public library mission, leadership, and technology to service priorities, staff development, and evaluation. This dynamic work treats the complex nature of public library service as an opportunity for excellence and diversity. It will serve as a primary source for public library personnel at all levels of management in libraries serving communities of varying sizes and structures.

Product Details

ISBN-13:	9780872878075
Publisher:	Libraries Unlimited
Publication date:	03/15/1994
Pages:	185
Product dimensions:	6.00(w) x 9.10(h) x 0.70(d)

About the Author

DARLENE E. WEINGAND is Professor Emerita at the University of Wisconsin-Madison and an Adjunct Professor of Information and Computer Science, University of Hawaii, Manoa.

Editorial Reviews

Weingand extracts concepts and relevant passages from her earlier book, The Organic Public Library (Libraries Unlimited, 1984) and then melds these elements into a unified approach to public library management that is grounded in a marketing response to community needs. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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