Marketing Health Services / Edition 2

by Richard K. Thomas

Overview

Thomas (preventive medicine, U. of Tennessee) has been involved in healthcare market research and marketing for 30-plus years. He offers a textbook designed for students in marketing and healthcare administration, which is also suitable as a reference for healthcare administrators, marketing firms, and advertising agencies. Coverage includes an overview of marketing and its applications to healthcare; the nature of healthcare markets, the consumers who populate them, and the factors that influence the demand for health services; practical aspects of healthcare marketing; managing and supporting the marketing process in healthcare; and the future of the field. Annotation ©2004 Book News, Inc., Portland, OR

Product Details

ISBN-13:	9781567933369
Publisher:	Health Administration Press
Publication date:	12/01/2009
Edition description:	Older Edition
Pages:	495
Product dimensions:	7.10(w) x 10.10(h) x 1.50(d)