Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.
Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.
Marketing Libraries in a Web 2.0 World
161
Marketing Libraries in a Web 2.0 World
161Related collections and offers
Product Details
| ISBN-13: | 9783110263534 |
|---|---|
| Publisher: | De Gruyter Saur |
| Publication date: | 07/14/2011 |
| Series: | IFLA Publications Series |
| Sold by: | Barnes & Noble |
| Format: | eBook |
| Pages: | 161 |
| File size: | 4 MB |