The McGraw-Hill 36-Hour Course Product Development

by Andrea Belz

Overview

Learn the Secrets Behind World-Class Product Development

In a world overloaded with new products and services, making a single offering stand out is a Herculean task. Or is it? Market leaders are developing innovative processes that all but guarantee the success of their new products--and now their secrets are available to you.

The McGraw-Hill 36-Hour Course: Product Development gives you the critical edge in a product-saturated world. Presenting the most current marketing tools and best practices, it provides proven methods behind successful product development, along with case studies from the most creative companies of our time--Apple, Google, Cisco, Toyota, Pixar, and many others. In less than a week, you'll be an expert on:

• Creating a value proposition that motivates a customer to buy your new product
• Protecting intellectual property to sustain a competitive advantage
• Creating a budget and securing the capital you need
• Managing the design, fabrication, integration, and delivery processes
• Master the essentials of product development
• Maximize your study time
• Measure your progress with chapter tests and a free online exam
• Earn a Certificate of Achievement online

Designed as an easy, self-paced "course" complete with chapter-ending quizzes and an online final exam, The McGraw-Hill 36-Hour Course: Product Development puts you on the fast track to making your dream product a success.

Product Details

ISBN-13:	9780071746144
Publisher:	McGraw-Hill Education
Publication date:	12/10/2010
Series:	McGraw-Hill 36-Hour Courses
Sold by:	Barnes & Noble
Format:	eBook
Pages:	256
File size:	3 MB

About the Author

Andrea Belz, MBA, Ph.D., is an expert in technology commercialization who provides guidance to global leaders in innovation, including the Jet Propulsion Laboratory and the California Institute of Technology. Her combination of technology review and business analysis has been used by groups ranging from General Electric to NASA.

Table of Contents

Part 1 - Planning: Dress for Success; Chapter 1. Inception; Chapter 2. Strategy; Chapter 3. Marketing; Chapter 4. Value Propositions; Chapter 5. Intellectual Property; Chapter 6. Funding; Part 2 - Implementation: It Ain't Over 'Til It's Over; Chapter 7. Organizations; Chapter 8. Milestones; Chapter 9. Design; Chapter 10. Fabrication, Integration, and Delivery; Chapter 11. Launch; Chapter 12. Wrap-Up;