The McGraw-Hill 36-Hour Course Product Development / Edition 1

by Andrea Belz

Overview

In a world overloaded with new products and services, making a single offering stand out is a Herculean task. Or is it? Market leaders are developing innovative processes that all but guarantee the success of their new products—and now their secrets are available to you.

The McGraw-Hill 36-Hour Course: Product Development gives you the critical edge in a product-saturated world. Presenting the most current marketing tools and best practices, it provides proven methods behind successful product development, along with case studies from the most creative companies of our time—Apple, Google, Cisco, Toyota, Pixar, and many others. In less than a week, you'll be an expert on:

• Creating a value proposition that motivates a customer to buy your new product
• Protecting intellectual property to sustain a competitive advantage
• Creating a budget and securing the capital you need
• Managing the design, fabrication, integration, and delivery processes
• Master the essentials of product development
• Maximize your study time
• Measure your progress with chapter tests and a free online exam
• Earn a Certificate of Achievement online

Designed as an easy, self-paced "course" complete with chapter-ending quizzes and an online final exam, The McGraw-Hill 36-Hour Course: Product Development puts you on the fast track to making your dream product a success.

Product Details

ISBN-13:	9780071743877
Publisher:	McGraw Hill LLC
Publication date:	12/22/2010
Series:	McGraw-Hill 36-Hour Courses
Pages:	256
Product dimensions:	6.96(w) x 11.32(h) x 0.63(d)

About the Author

Andrea Belz, Ph.D., M.B.A., provides in-depth guidance to global leaders in innovation. Her combined experience in technology review and business analysis has been used by international corporations and world-class educational institutions, including General Electric, the California Institute of Technology, and NASA.

Table of Contents

Part 1 - Planning: Dress for Success
Chapter 1. Inception
Chapter 2. Strategy
Chapter 3. Marketing
Chapter 4. Value Propositions
Chapter 5. Intellectual Property
Chapter 6. Funding
Part 2 - Implementation: It Ain't Over 'Til It's Over
Chapter 7. Organizations
Chapter 8. Milestones
Chapter 9. Design
Chapter 10. Fabrication, Integration, and Delivery
Chapter 11. Launch
Chapter 12. Wrap-Up