Media Math: Basic Techniques of Media Evaluation
Do you have trouble calculating cost per thousand, reach, share of market and many other facts needed to effectively evaluate media? Your worries are over. After reading Media Math, the first and only book to review basic math skills necessary for effective media planning, you'll know exactly what to do.
1112839809
Media Math: Basic Techniques of Media Evaluation
Do you have trouble calculating cost per thousand, reach, share of market and many other facts needed to effectively evaluate media? Your worries are over. After reading Media Math, the first and only book to review basic math skills necessary for effective media planning, you'll know exactly what to do.
19.95
Out Of Stock
5
1
Media Math: Basic Techniques of Media Evaluation
179
Media Math: Basic Techniques of Media Evaluation
179
19.95
Out Of Stock
Product Details
| ISBN-13: | 9780844231280 |
|---|---|
| Publisher: | NTC Publishing Group |
| Publication date: | 05/28/1991 |
| Edition description: | 2nd Edition |
| Pages: | 179 |
| Product dimensions: | 8.46(w) x 10.92(h) x 0.47(d) |
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