Million Dollar Website: Simple Steps to Help You Compete with the Big Boys-Even on a Small Business Budget

The only guide for the small business owner to create a revenue-enhancing website that lets them compete with the "big boys."

Award-winning website consultant Lori Culwell demonstrates how to create a website that will increase sales and generate repeat customers on a small business budget. Not just another "graphic design for the web" book, Culwell offers invaluable insider advice on what it takes to build a high-profile website, including dozens of guidelines to avoid the pitfalls of bad usability, with invaluable tips on:

• Enhancing brand awareness
• Creating graphic designs that keep customers engaged and not confused
• Writing web-savvy content
• Capitalizing on user feedback
• Making the most of search engine optimization
• Using blogs and social networking sites to increase traffic and get the word out

1100310497
Million Dollar Website: Simple Steps to Help You Compete with the Big Boys-Even on a Small Business Budget

The only guide for the small business owner to create a revenue-enhancing website that lets them compete with the "big boys."

Award-winning website consultant Lori Culwell demonstrates how to create a website that will increase sales and generate repeat customers on a small business budget. Not just another "graphic design for the web" book, Culwell offers invaluable insider advice on what it takes to build a high-profile website, including dozens of guidelines to avoid the pitfalls of bad usability, with invaluable tips on:

• Enhancing brand awareness
• Creating graphic designs that keep customers engaged and not confused
• Writing web-savvy content
• Capitalizing on user feedback
• Making the most of search engine optimization
• Using blogs and social networking sites to increase traffic and get the word out

19.15 Out Of Stock
Million Dollar Website: Simple Steps to Help You Compete with the Big Boys-Even on a Small Business Budget

Million Dollar Website: Simple Steps to Help You Compete with the Big Boys-Even on a Small Business Budget

by Lori Culwell
Million Dollar Website: Simple Steps to Help You Compete with the Big Boys-Even on a Small Business Budget

Million Dollar Website: Simple Steps to Help You Compete with the Big Boys-Even on a Small Business Budget

by Lori Culwell

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Overview

The only guide for the small business owner to create a revenue-enhancing website that lets them compete with the "big boys."

Award-winning website consultant Lori Culwell demonstrates how to create a website that will increase sales and generate repeat customers on a small business budget. Not just another "graphic design for the web" book, Culwell offers invaluable insider advice on what it takes to build a high-profile website, including dozens of guidelines to avoid the pitfalls of bad usability, with invaluable tips on:

• Enhancing brand awareness
• Creating graphic designs that keep customers engaged and not confused
• Writing web-savvy content
• Capitalizing on user feedback
• Making the most of search engine optimization
• Using blogs and social networking sites to increase traffic and get the word out


Product Details

ISBN-13: 9780735204416
Publisher: Penguin Publishing Group
Publication date: 05/05/2009
Pages: 288
Product dimensions: 6.00(w) x 9.10(h) x 0.80(d)
Age Range: 18 Years

About the Author

Lori Culwell has served as a content strategist and usability specialist for US Web/CKS. She is a consultant for Johnson & Johnson, where she helped create discovernursing.com, the #1 nursing website in the nation and for which she received the Big Apple Award for Excellence in Corporate Communications. She was also a member of the team that was awarded the Ron Brown Award for Corporate Leadership Award from the White House.

Table of Contents

Introduction How to Make Your Website Compete with the Big Boys xi

Part 1 The Big Picture 1

1 What Makes a Good Website? 3

2 Define Your Audience 15

3 Make Your Keyword List 31

Part 2 Research and Discovery 37

4 Borrow from the Best 39

5 Find Your Stats 51

6 Gather Up Your Feedback and Do Some Tests 60

7 Triage 79

Part 3 (Re)Design and (Re)Development 97

8 Nail Your Site's Structure 99

9 Write Killer Content 113

10 Design to Please 130

11 Get Personal 156

12 Add Revenue with Ads 176

13 Home Your Homepage, Test Your Site, and Go Live! 185

Part 4 Marketing, Search Engines, and Advertising 199

14 Rev Up for Search Engine Optimization (Beginner) 201

15 Advanced SEO 210

16 Start Your (Search) Engines 215

17 Get the Word Out to Drive Traffic Up 225

18 Web Development Toolbox 238

Index 257

What People are Saying About This

From the Publisher

"Lori Culwell's insight has made Johnson & Johnson's discovernursing.com the award-winning website it is today. This book is an invaluable resource for anyone with a small business."
-Andrea Higham, Director of the Johnson & Johnson Campaign for Nursing's Future

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