The only guide for the small business owner to create a revenue-enhancing website that lets them compete with the "big boys."
Award-winning website consultant Lori Culwell demonstrates how to create a website that will increase sales and generate repeat customers on a small business budget. Not just another "graphic design for the web" book, Culwell offers invaluable insider advice on what it takes to build a high-profile website, including dozens of guidelines to avoid the pitfalls of bad usability, with invaluable tips on:
• Enhancing brand awareness
• Creating graphic designs that keep customers engaged and not confused
• Writing web-savvy content
• Capitalizing on user feedback
• Making the most of search engine optimization
• Using blogs and social networking sites to increase traffic and get the word out
The only guide for the small business owner to create a revenue-enhancing website that lets them compete with the "big boys."
Award-winning website consultant Lori Culwell demonstrates how to create a website that will increase sales and generate repeat customers on a small business budget. Not just another "graphic design for the web" book, Culwell offers invaluable insider advice on what it takes to build a high-profile website, including dozens of guidelines to avoid the pitfalls of bad usability, with invaluable tips on:
• Enhancing brand awareness
• Creating graphic designs that keep customers engaged and not confused
• Writing web-savvy content
• Capitalizing on user feedback
• Making the most of search engine optimization
• Using blogs and social networking sites to increase traffic and get the word out
Million Dollar Website: Simple Steps to Help You Compete with the Big Boys-Even on a Small Business Budget
288Million Dollar Website: Simple Steps to Help You Compete with the Big Boys-Even on a Small Business Budget
288Paperback
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Product Details
ISBN-13: | 9780735204416 |
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Publisher: | Penguin Publishing Group |
Publication date: | 05/05/2009 |
Pages: | 288 |
Product dimensions: | 6.00(w) x 9.10(h) x 0.80(d) |
Age Range: | 18 Years |