Modern Analytics Methodologies: Driving Business Value with Big Data / Edition 1

by Michele Chambers, Thomas W Dinsmore

Overview

Create a complete roadmap for capitalizing on analytics to grow topline revenue and build shareholder value in your unique organization! Modern Analytics Methodologies goes far beyond the classic Analytics Maturity Model to help you overcome the gaps between your current analytics capabilities and where you need to go. Pioneering analytics experts Michele Chambers and Thomas Dinsmore help you implement analytics that supports your strategy, aligns with your culture, and serves your customers and stakeholders.

Drawing on work with dozens of leading enterprises, Michele Chambers and Thomas Dinsmore describe high-value applications from many industries, and help you systematically identify and deliver on your company's best opportunities. Writing for both professionals and students, they show how to:

• Leverage the convergence of macro trends ranging from "flattening" and "green" to Big Data and machine learning
• Go beyond the Analytics Maturity Model: power your unique business strategy with an equally focused analytics strategy
• Link key business objectives with core characteristics of your organization, value chain, and stakeholders
• Take advantage of game changing opportunities before competitors do
• Effectively integrate the managerial and operational aspects of analytics
• Measure performance with dashboards, scorecards, visualization, simulation, and more
• Prioritize and score prospective analytics projects
• Identify "Quick Wins" you can implement while you're planning for the long-term
• Build an effective Analytic Program Office to make your roadmap persistent
• Update and revise your roadmap for new needs and technologies

Modern Analytics Methodologies will be an indispensable resource for any executive or professional concerned with analytics, including Chief Analytics Officers; Chief Data Officers; Chief Scientists; Chief Marketing Officers; Chief Risk Officers; Chief Strategy Officers; VPs of Analytics or Big Data; data scientists; business strategists; and line-of-business executives.

Product Details

ISBN-13:	9780133498585
Publisher:	Pearson FT Press
Publication date:	08/17/2014
Series:	FT Press Analytics Series
Edition description:	New Edition
Pages:	240
Product dimensions:	6.10(w) x 9.00(h) x 0.70(d)

About the Author

Michele Chambers is the Vice President of Marketing for MemSQL. Prior to this, she served as Chief Strategy Officer and Vice President of Product Management & Marketing for Revolution Analytics, General Manager and Vice President for IBM Big Data Analytics, and General Manager and Vice President for Netezza Analytics. In these roles, Michele has worked with hundreds of customers to help them understand how to use analytics and technology to achieve high-impact business value.

Thomas W. Dinsmore is the Director of Product Management for Revolution Analytics. Previously, he served as an Analytics Solution Architect for IBM Big Data, SAS Consulting, and PricewaterhouseCoopers. Thomas has helped more than 500 enterprises around the world use analytics more effectively. He uniquely combines hands-on skill in predictive analytics with business, organization, and technology experience.

Table of Contents

Section I: Why You Need a Unique Analytics Roadmap 1

Chapter 1: Principles of Modern Analytics 3
Chapter 2: Business 3 0 Is Here Now 19
Chapter 3: Why You Need a Unique Analytics Roadmap 23

Section II: The Analytics Roadmap 29

Chapter 4: Analytics Can Supercharge Your Business Strategy 31
Chapter 5: Building Your Analytics Roadmap 57
Chapter 6: Analytic Applications 87
Chapter 7: Analytic Use Cases 105
Chapter 8: Predictive Analytics Methodology 123
Chapter 9: End-User Analytics 153
Chapter 10: Analytic Platforms 173

Section III: Implement Your Analytics Roadmap 203

Chapter 11: Attracting and Retaining Analytics Talent 205
Chapter 12: Organizing Analytics Teams 233
Chapter 13: What Are You Waiting For? Go Get Started! 243

Index 247