New Totally Awesome Business Book for Kids, Revised and Updated Third Edition

by Arthur Bochner, Rose Bochner, Adriane G. Berg

Overview

This first-of-its-kind book for young entrepreneurs is now completely revised and updated for a new generation by one of the original authors (now an adult) and his 14-year-old sister.

Originally written by Arthur Bochner when he was just 13 with his mom, financial planner Adriane G. Berg, this was the first book to take kids step-by-step through the process of starting their own businesses. Now 24 and a successful political speechwriter, Arthur teams up with his kid sister, Rose, on a completely revised, updated edition to the basics of becoming an entrepreneur, offered in a smart, entertaining style just right for kids age 8-14.

This fun and fact-filled volume includes:

• Cartoons, quizzes, games, and stories about starting up a business and making money from it
• How to use eBay and other Internet resources
• Ideas for donating to nonprofits and helping the environment.
• Descriptions of 20 super businesses to start right now (such as lemonade stands, lawn mowing, garage sales)
• Ten basic business skills kids need to know: Speaking up for what you want; Business budgets; Record keeping, research, and filing; Telephoning; Negotiating; Putting it in writing; Marketing, advertising, and publicity;
• Networking; Working with others, even parents.

Product Details

ISBN-13:	9781557048851
Publisher:	HarperCollins Publishers
Publication date:	08/18/2009
Series:	New Totally Awesome Series , #2
Sold by:	HARPERCOLLINS
Format:	eBook
Pages:	192
File size:	5 MB
Age Range:	11 - 15 Years

About the Author

Arthur Bochner wrote The Totally Awesome Money Book for Kids with his mother when he was 11 years old and The Totally Awesome Business Book for Kids when he was 13. He's now 24 and a political speechwriter in Washington, D.C. Rose Bochner, Arthur's 15-year-old sister, was nominated for the Distinguished Students Award at her New Jersey middle school. She's a rock climber and plans to teach. Adriane G. Berg, mother of Arthur and Rose, is a renowned speaker and leader in the field of finance and aging. She is the author of a dozen books on personal finance and lives with husband Stuart Bochner and Rose in New Jersey.

Editorial Reviews

This third edition of a 1995 publication, written by a brother-and-sister team, takes students to the heart of entrepreneurship-showing that running a successful business takes first an idea and then the know-how to get the business started and to grow. The young authors define exactly what a business is and how it is structured. The next decision is the location of the business, and the skills, capital, and marketing needed. Finally the authors give twenty ideas for businesses that youth might start. These begin with the tried-and-true, such as a lemonade stand, and go on to personalizing T-shirts, leaf raking, lawn mowing, making and selling compost; garage sales, couponing, and so on. For each venture, the steps needed for success are outlined. Several suggestions seem to involve the person selling services to his or her family. But for those with cooperative families, the principles are valid and the skills gained are worthwhile. This book can certainly be thought provoking for young people with an entrepreneurial spirit, as it explains simply the fundamentals of a successful business along with a dash of more sophisticated business concepts. The illustrations are lively and engaging, and the text non-threatening. The book might also serve as supplementary text in a middle or junior high economics class.

VOYA - Rayna Patton

"A useful presentation of the "big picture" of business and of the skills necessary for the young entrepreneur." —VOYA: Voice of Youth Advocates

From the Publisher