Odyssey: Pepsi to Apple - a Journey of Adventure, Ideas and the Future
Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world? When Steve Jobs, the maverick computer genius & head of Apple Computers, issued that challenge, Sculley turned his back on everything he had struggled to achieve at Pepsi. The two of them spent some heady months in the effort, like two Davids taking on Goliath — IBM. But there were painful months, too, during the worst of Apples troubles, when their close friendship turned destructive. Recreates their painful boardroom showdown over the direction of Apple. Reveals how he & a group of tough, irreverent managers rebuilt Apple. Photos.
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Odyssey: Pepsi to Apple - a Journey of Adventure, Ideas and the Future
Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world? When Steve Jobs, the maverick computer genius & head of Apple Computers, issued that challenge, Sculley turned his back on everything he had struggled to achieve at Pepsi. The two of them spent some heady months in the effort, like two Davids taking on Goliath — IBM. But there were painful months, too, during the worst of Apples troubles, when their close friendship turned destructive. Recreates their painful boardroom showdown over the direction of Apple. Reveals how he & a group of tough, irreverent managers rebuilt Apple. Photos.
21.95
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Odyssey: Pepsi to Apple - a Journey of Adventure, Ideas and the Future
320
Odyssey: Pepsi to Apple - a Journey of Adventure, Ideas and the Future
320
21.95
Out Of Stock
Product Details
| ISBN-13: | 9780060157807 |
|---|---|
| Publisher: | HarperCollins Publishers |
| Publication date: | 10/01/1987 |
| Edition description: | 1st ed |
| Pages: | 320 |
| Product dimensions: | 6.50(w) x 1.50(h) x 9.50(d) |
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