Option Selling for Profit: The Builder's Guide to Generating Design Center Revenue and Profit

by Gina Gullo, Angela Rinaldi

Overview

Improve customer satisfaction and increase profits! Authors Gina Gullo and Angela Rinaldi show builders how to increase their revenues and profits through capitalizing on their options and upgrades programs. Learn how to create an options program that not only creates customer loyalty but motivates them to buy. Option Selling for Profit shows you how to:
Create an option sales program that motivates customers to buy
Capitalize on your options and upgrades program to increase your bottom line
Empower your sales team with the tools they need to succeed
Cultivate loyal customers
Deliver outstanding customer service
Implement a profitable design program no matter the size of your company

A companion Web page includes 19 downloadable forms and tools that can be customized.

Product Details

BN ID:	2940011854439
Publisher:	BuilderBooks
Publication date:	07/25/2008
Sold by:	Barnes & Noble
Format:	eBook
File size:	3 MB

About the Author

Gina Gullo and Angela Rinaldi are consultants to the building and design industries. Their company, Better Builder Strategies, offers services in design center option program development and implementation, sales and design training, operational organization, and space planning.
A business owner and operator for 30 years, Ms. Gullo has worked in retail, in the financial markets, and as an interior designer. She directed design studio development for WCI Communities Inc., a major home building and development company in southwest Florida, overseeing option programs, studio environments, operations, and training programs.
Ms. Rinaldi’s experience encompasses 32 years in the education, retail, and home building industries. Her home design and option selection experience spans the high-end custom and production home markets. She has coordinated design development for custom homes, assisting discerning buyers one on one with the selection process. She helped manage a high-volume home design center and was the senior design associate and head of training for WCI Communities Inc.