Parental Discretion Is Advised: The Rise of N.W.A and the Dawn of Gangsta Rap

by The Festive Singers

Overview

“An incredibly vivid look at one of music’s most iconic groups.” —Associated Press

“Kennedy is a deft storyteller.” —Los Angeles Times

“An entertaining account.” —Kirkus Reviews

“In-depth portrait of a seminal group.” —Booklist

“A nonstop, can't-put-it down ride.” —Library Journal

Discover the stunning rise, fall, and legacy of N.W.A, one of America’s most revered and iconic enduring music groups, who put their stamp on pop culture, black culture, and who changed hip-hop music forever in this comprehensive and authoritative work of music journalism.

Eazy-E, Dr. Dre, Ice Cube, MC Ren, and DJ Yella caused a seismic shift in hip-hop when they decided to form N.W.A in 1986. Suddenly rap became gangsta and relevant on the West Coast. With their hard-core image, bombastic sound, and lyrics that were equal parts poetic, lascivious, conscious, and downright in-your-face, N.W.A spoke the truth about life on the streets of Compton, California—then a hotbed of poverty, drugs, gangs, and unemployment.

Their ’hood tales offered a sharp contrast from the cozy, comfortable images of thriving middle-class life emanating from television screens across America. For the group, making music was not about being nice or projecting a false reality. It was all about expressing themselves.

Going beyond the story portrayed in the 2015 blockbuster movie Straight Outta Compton, through firsthand interviews, extensive research, and top-notch storytelling, Los Angeles Times music reporter Gerrick Kennedy transports you back in time and offers a front-row seat to N.W.A’s early days and the drama and controversy that followed the incendiary group as they rose to become multiplatinum artists.

A riveting and illuminating work of music journalism, Parental Discretion Is Advised captures a special moment in rap music, when N.W.A made it altogether social, freaky, enterprising, and gangsta. They forced us all to take notice. For that alone, their story must be told.

Product Details

ISBN-13:	9781501134937
Publisher:	Atria Books
Publication date:	12/05/2017
Sold by:	SIMON & SCHUSTER
Format:	eBook
Pages:	288
File size:	39 MB
Note:	This product may take a few minutes to download.

About the Author

Gerrick D. Kennedy is a music writer for the Los Angeles Times covering pop, R&B/soul and hip-hop. An Ohio native, he came to the Los Angeles Times as an intern in 2009. On the pop music team, he’s found his favorite stories while smoking cigars with Nas, being trapped on a Kid Rock-themed music cruise, rediscovering boy bands, and perfecting the craft of the snarky tweet. In 2012, Kennedy was named Emerging Journalist of the Year by the National Association of Black Journalists.

Read an Excerpt

Parental Discretion Is Advised

SEPTEMBER 07, 2013
• SAN BERNARDINO, CALIFORNIA

A maze of metal barricades was stuffed with hundreds of rap fans waiting to file into San Manuel Amphitheater. Inside, heavy, pounding bass from the DJ’s turntable drowned out the piercing beeps of metal detectors that greeted early arrivers. It was opening day of Rock the Bells, an annual hip-hop festival that was launched in Southern California and toured throughout the world during its decade run. Twenty thousand fans made the pilgrimage to the hills of the Inland Empire desert, roughly an hour and a half outside of Los Angeles, for two days of music performances. The mix of underground genre outliers; revered elder statesmen; and young, chart-topping wunderkinds allowed Rock the Bells to enjoy a status as the preeminent destination for hip-hop fans well before massive music gatherings like Coachella, Bonnaroo, and Lollapalooza diversified their lineups to reflect rap’s surging mainstream dominance. A gust of wind swept dust through the security line as workers confiscated prohibited paraphernalia from disappointed fans who unsuccessfully hid marijuana blunts or glass one-hitters they hoped to bring into the festival. It was well over 100 degrees on this Saturday afternoon, but more palpable than the triple-digit temperature was the anticipation from fans waiting to get inside.

The bill was a heady, extensive representation of several generations of hip-hop acts that traversed mainstream and alternative lanes of the genre. Common; Jurassic 5; Kid Cudi; Pusha T; KRS-One; Talib Kweli; Kendrick Lamar; Tech N9ne; Earl Sweatshirt; Slick Rick; Juicy J; Too Short; Immortal Technique; E-40; Tyler, the Creator; Doug E. Fresh; Lecrae; J. Cole; Rakim; A$AP Rocky; Danny Brown; the Internet; and Wu-Tang Clan were all booked for a weekend that marked the landmark tenth anniversary of the festival.

Also on the marquee was Eazy-E, the “Godfather of Gangsta rap” and founder of the most notorious hip-hop group of all time, N.W.A.

Nearly two decades had passed since Eazy took his last breath, losing his battle with AIDS years after N.W.A crumbled amid accusations of shady contracts and bitter rivalries. Eazy was long expunged from the narrative of hip-hop, succumbing to the mores of irrelevance after his hard-core image morphed into a sort of zany caricature of itself. But today he would rap again.

In the months leading up to the festival, Rezin8, a San Diego–based company that specializes in immersive design, was hard at work resurrecting Eazy. A combination of green-screen motion capture, animation, multimedia, and Eazy’s children’s memories produced what was hyped as an “accurate, authentic reflection” of the rapper. Eric “Lil Eazy-E” Wright Jr. was used for the avatar’s body. Derrek “E3” Wright provided the voice. And Eazy’s “face” was constructed using an imprint of his daughter, Ebie Wright.

“You’re not going to be looking at 1987 Eazy-E, you’re going to be looking at 1994 heyday,” Eazy-E’s widow, Tomica Woods-Wright, said ahead of the festival. “You’re going to get probably what most people remember of that last impression of that era he was in.”

“We aren’t trying to mimic something, you’re creating something,” Wright continued. “We’re building, in the capacity, a reflection to carry on that’s a piece of him. It’s not going to be him, but it’s going to be as damn close as you can get.”

On what would have been Eazy’s fiftieth birthday, the technology that brought Tupac Shakur, Ol’ Dirty Bastard, and Michael Jackson back from the dead for another musical thrill introduced Eazy’s digitized likeness for a “virtual performance” (as it was billed by the festival organizers).

A dozen incandescent bulbs cast a blue glow over the stage as plumes of dank marijuana smoke hung over the audience. Despite years of beef among the group, Bone Thugs-N-Harmony, the Cleveland rap posse Eazy signed to his Ruthless Records, reunited for the occasion and had just performed a set of its biggest hits when the lights came to a slow dim. From the amphitheater’s rafters, a complex rig descended slowly as multiple smoke machines sent thick clouds of fog, pale red from a strip of lights, rolling across the stage. With the push of a button, there he was again, clad in his signature slate-gray Dickies that sagged slightly and a black hat with “Compton” stitched in white, Old English–font letters.

Eazy—or, more accurately, the digital composition of him—stood still, soaking up the rapturous applause from the crowd.

“We Want Eazy! We Want Eazy! We Want Eazy!” the crowd cheered.

When his former bandmate DJ Yella, behind a pair of turntables, cued up a beat as startling as an air-raid siren, Eazy started bobbing his head to the music and finding his swagger before addressing the crowd, many of whom hoisted smartphones in the air to record the moment. There were even gasps of disbelief as one of rap’s earliest fallen heroes was resurrected.

“What’s up, LA! Make some motherfucking noise,” digital Eazy shouted.

Satisfied with the love he was receiving, Eazy launched into the verse that caps one of the most famous rap songs of all time, a record that transformed the genre forever.

“. . . Straight outta Compton is a brotha that’ll smother yo’ mother,” Eazy rapped amid the shrills of twenty thousand rap heads. An overwhelming number of Compton hats and T-shirts emblazoned with “N.W.A” in eerie red letters—or ones with the faces of its members in mug shot–like poses—could be seen in the audience. Throughout the weekend, Eazy’s face was omnipresent, as scores of savvy street vendors camping out in the parking lot sold an array of homemade N.W.A paraphernalia for well below what merchants inside charged. Eazy would have appreciated the hustle.

“Dangerous motherfucker raises hell, and if I ever get caught I make bail,” Eazy continued as his holographic likeness bounced alongside DJ Yella without missing a beat.

Without as much as a pause, Eazy then dove into another of his indelible, hard-core tales of street life, “Boyz-n-the-Hood”—a song that transformed the former drug dealer into an unlikely rap sensation. The crowd, some of whom were not even alive during the peak of Eazy’s fame, joined in unison to chant the anthem’s most famous bars:

Cruisin’ down the street in my six-fo’

Jockin’ the bitches, slappin’ the hoes

For a moment Eazy was alive again, basking in the love that has largely evaded him since his death, as his legacy is often overlooked in the pantheon of fallen rap gods. Unlike Tupac and the Notorious B.I.G., he didn’t go out a hip-hop martyr consumed by the violent street life dominant in his lyrics. But like his life and his career, Eazy’s moment onstage was all too brief. Just as quickly as he had arrived, he vanished into a cloud of smoke. And the show went on.

Table of Contents

Prologue 1

Compton's N the House 5

Panic Zone 15

Dopeman 23

Something 2 Dance 2 31

La is the Place 47

I Ain't Tha 1 63

Niggaz…with Attitude 79

Gangsta Gangsta 93

Parental Discretion IZ Advised 107

Amerikkka's Most Wanted 131

Appetite for Destruction 147

Sa Prize 165

Who Got the Camera? 181

Nuthin' But A 'G' Thang 197

Eternal E 223

Epilogue 235

Acknowledgments 249

Notes 253

Editorial Reviews

11/15/2017
Fans of the film Straight Outta Compton (2015) will love this book from LA Times music critic Kennedy. The author takes the reader on a nonstop, can't-put-it down ride from the early days of gangsta rap while focusing on the hip hop group N.W.A and the life and times of rapper Eric Lynn Wright, better known as Eazy-E (1964–95). Well researched and with a brace of new interviews, the lean prose sticks to the business at hand, befitting the group's dramatic story. Along the way there are insights into the artists' influences, writing processes, and the social and political context that drove them. Apart from a couple of brief reunions, N.W.A. experienced a relatively brief five-year run from 1986 to 1991. Their music has endured; Rolling Stone magazine proclaimed them one of the top 100 artists of all time, and they were inducted into the Rock and Roll Hall of Fame in 2016. VERDICT Kennedy has delivered with this, his first book, a study of a groundbreaking group in a dramatic time and has held nothing back.—Bill Baars, Lake Oswego P.L., OR

Library Journal

"Kennedy pieces together N.W.A’s downfall with an informed precision.” (Los Angeles Times)

“An incredibly vivid look at one of music’s most iconic groups.” (Associated Press)

“A nonstop, can't-put-it down ride.” (Library Journal)

"An apt consideration of a raunchy yet vital cultural moment." (Kirkus)

“In-depth portrait of a seminal group.” (Booklist)

“An entertaining account.” (Kirkus Reviews)

From the Publisher

2017-10-10
An entertaining account of the rise and influence of pioneering "gangsta rap" act Niggaz with Attitude, aka N.W.A.Los Angeles Times music writer Kennedy takes a detail-oriented approach in this retelling of a controversy-laden success story, recently dramatized in a hit film. "Although their run together was short," he writes, "N.W.A.'s music encouraged a generation of young black emcees to explore their rawest thoughts, no matter how obscene or radical." Writing in a breezy style, the author focuses on many colorful figures in N.W.A.'s orbit, talking to (or quoting) numerous rap icons and business figures like Jerry Heller, the insider who helped founding member Eazy-E start his own label (they were later accused of defrauding the group's principals, notably Ice Cube and Dr. Dre). The story is most engaging initially, when the future stars came together via low-budget improvisation and street-wise ambition in the local underground of swap meets and small venues—though Dr. Dre got his start in a Prince-influenced dance group, very much at odds with his later image. The collective found underground success with the epochal LP "Straight Outta Compton," released on Eazy-E's Ruthless label. The album was condemned by the FBI and others for incendiary content. However, they soon broke up due to recriminations over financial chicanery. Ice Cube and Dr. Dre moved on to iconic careers, while Eazy-E struggled to match their solo success prior to his sudden death from AIDS in 1995. Kennedy broadens his narrative to discuss the larger milieu, including West Coast racial tensions that exploded following the Rodney King brutality trial, the bloody East Coast-West Coast rap "war," and the general (if ineffectual) backlash against "gangsta" culture. He captures the early connections between N.W.A., fellow rappers, and shadier figures like Suge Knight, who'd eventually become rivals. While fans may be familiar with many of the notorious incidents here, Kennedy stitches them into a coherent narrative.An apt consideration of a raunchy yet vital cultural moment.

Kirkus Reviews