Parties and Their Members: Organizing for Victory in Britain and Germany
Why would parties continue to care about membership enrollment in an age of television campaigning and direct-mail fundraising? To answer this question, Parties and their Members traces organizing strategies employed by British and German membership parties during the past half century. Using careful analysis of historical records and interviews with party officials, the author shows that party organizers have reacted to technological and social developments by modifying their ideas about how members can help parties achieve their goals.
1124568649
Parties and Their Members: Organizing for Victory in Britain and Germany
Why would parties continue to care about membership enrollment in an age of television campaigning and direct-mail fundraising? To answer this question, Parties and their Members traces organizing strategies employed by British and German membership parties during the past half century. Using careful analysis of historical records and interviews with party officials, the author shows that party organizers have reacted to technological and social developments by modifying their ideas about how members can help parties achieve their goals.
178.99 In Stock
Parties and Their Members: Organizing for Victory in Britain and Germany

Parties and Their Members: Organizing for Victory in Britain and Germany

by Susan E. Scarrow
Parties and Their Members: Organizing for Victory in Britain and Germany

Parties and Their Members: Organizing for Victory in Britain and Germany

by Susan E. Scarrow

eBook

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Overview

Why would parties continue to care about membership enrollment in an age of television campaigning and direct-mail fundraising? To answer this question, Parties and their Members traces organizing strategies employed by British and German membership parties during the past half century. Using careful analysis of historical records and interviews with party officials, the author shows that party organizers have reacted to technological and social developments by modifying their ideas about how members can help parties achieve their goals.

Product Details

ISBN-13: 9780191520945
Publisher: Oxford University Press
Publication date: 03/21/1996
Series: Comparative Politics
Sold by: Barnes & Noble
Format: eBook
File size: 2 MB

About the Author

Susan E. Scarrow teaches political science at the University of Houston. She has been a visiting scholar at Nuffield College, Oxford, at Mannheim University, and at the Center for European Studies, Harvard University.

Table of Contents

List of Figures
x(1)
List of Tables
xi(1)
Abbreviations xii
1. Party Members and Party Organization
1(26)
2. The Costs and Benefits of Enrolling Members
27(25)
3. The Development of Membership Parties in Germany and Britain
52(35)
4. Party Members and Electioneering
87(26)
5. Party Members and Inter-Election Activities
113(37)
6. Linking Party Strategies with Organizational Change
150(24)
7. Membership Support for Political Parties: How Much Has Really Changed?
174(22)
8. The Changing Nature of Membership Parties
196(16)
Notes 212(33)
Bibliography 245(25)
Index 270
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