Photographer's Guide to Wedding Album Design and Sales

by Bob Coates

Overview

Full of instructive images and insightful hints, this book is indispensable for photographers who want to boost their wedding-album sales. Updated with the latest styles, this showcase of 15 top wedding photographers' work and business practices provides insight into each artist's creative process, client service skills, and album design. Information on album types and basic design principles is accompanied by tips for marketing albums, including creating a dazzling sample album, expertly preparing the images for presentation after the ceremony, and discussing the importance of the album as a memento to be cherished for a lifetime. Savvy photographers will learn how to turn an album purchase into a multiple-album sale, how to add on á la carte images, and how to make networking and referrals generate additional business.

Product Details

ISBN-13:	9781608951017
Publisher:	Amherst Media, Incorporated
Publication date:	08/01/2008
Sold by:	Barnes & Noble
Format:	eBook
Pages:	124
File size:	7 MB

About the Author

Bob Coates is a wedding photographer and the creator of www.successful-photographer.com. He has written numerous articles for industry magazines, including "Photo Electronic Imaging," "Professional Photographer," " Rangefinder," and "Shutterbug"," "and his photography has appeared in "National Geographic," "New York Daily News," and "Studio Photography & Design." He is the author of "Professional Strategies and Techniques for Digital Photographers." He lives in Sedona, Arizona.

Table of Contents

	Introduction	4
1.	Ken Sklute: Contemporary Images, Phoenix, AZ	6
2.	Yervant: Yervant Photography, Armdale, Australia	12
3.	Andy Marcus: Fred Marcus Studios, New York, NY	20
4.	Carlos Lozano: Lozano Imaging, Lorenzo, CA	26
5.	Jeff and Kathleen Hawkins: Jeff Hawkins Photography, Altamonte Springs, FL	32
6.	Heidi Mauracher: Heidi Mauracher Photography, Santa Barbara, CA	38
7.	Michael Ayers: Ayers Incorporated, Lima, OH	48
8.	Joe Buissink: Joe Buissink Photography, Los Angeles, CA	56
9.	Bruce Hudson: Hudson's Designer Portraits, Renton, WA	64
10.	Gigi Clark: Rituals by Design, Oceanside, CA	72
11.	Martin Schembri: Martin Schembri Photography, Sydney, Australia	78
12.	Charles and Jennifer Maring: Maring Photography Inc., Wallingford, CT	88
13.	Brian and Judith Shindle: Creative Moments, Westerville, OH	98
14.	Patrick and Barbara Rice: Rice Photography, North Olmstead, OH	106
15.	Bob Coates: Bob Coates Photography, Sedona, AZ	112
16.	Album Design Overview	118
17.	Album Design Terms	120
18.	Album Manufacturers and Suppliers	122
	Index	124