Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated
In this rich, fascinating, and surprisingly accessible introduction, leading expert Eric Siegel reveals how predictive analytics works and how it affects everyone every day. Rather than a "how to" for hands-on techies, the book serves lay listeners and experts alike by covering new case studies and the latest state-of-the-art techniques.

Prediction is booming. It reinvents industries and runs the world. Companies, governments, law enforcement, hospitals, and universities are seizing upon the power. These institutions predict whether you're going to click, buy, lie, or die.

Why? For good reason: Predicting human behavior combats risk, boosts sales, fortifies health care, streamlines manufacturing, conquers spam, optimizes social networks, toughens crime fighting, and wins elections.

How? Prediction is powered by the world's most potent, flourishing unnatural resource: data. Accumulated in large part as the by-product of routine tasks, data is the unsalted, flavorless residue deposited en masse as organizations churn away. Surprise! This heap of refuse is a gold mine. Big data embodies an extraordinary wealth of experience from which to learn.

Predictive Analytics unleashes the power of data. With this technology, the computer literally learns from data how to predict the future behavior of individuals. Perfect prediction is not possible, but putting odds on the future drives millions of decisions more effectively, determining whom to call, mail, investigate, incarcerate, set up on a date, or medicate. In this lucid, captivating introduction - now in its revised and updated edition - former Columbia University professor and Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction.

How does predictive analytics work? This jam-packed audiobook satisfies by demystifying the intriguing science under the hood. For future hands-on practitioners pursuing careers in the field, it sets a strong foundation, delivers the prerequisite knowledge, and whets your appetite for more.

A truly omnipresent science, predictive analytics constantly affects our daily lives. Whether you are a consumer of it - or consumed by it - get a handle on the power of Predictive Analytics
1301329087
Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated
In this rich, fascinating, and surprisingly accessible introduction, leading expert Eric Siegel reveals how predictive analytics works and how it affects everyone every day. Rather than a "how to" for hands-on techies, the book serves lay listeners and experts alike by covering new case studies and the latest state-of-the-art techniques.

Prediction is booming. It reinvents industries and runs the world. Companies, governments, law enforcement, hospitals, and universities are seizing upon the power. These institutions predict whether you're going to click, buy, lie, or die.

Why? For good reason: Predicting human behavior combats risk, boosts sales, fortifies health care, streamlines manufacturing, conquers spam, optimizes social networks, toughens crime fighting, and wins elections.

How? Prediction is powered by the world's most potent, flourishing unnatural resource: data. Accumulated in large part as the by-product of routine tasks, data is the unsalted, flavorless residue deposited en masse as organizations churn away. Surprise! This heap of refuse is a gold mine. Big data embodies an extraordinary wealth of experience from which to learn.

Predictive Analytics unleashes the power of data. With this technology, the computer literally learns from data how to predict the future behavior of individuals. Perfect prediction is not possible, but putting odds on the future drives millions of decisions more effectively, determining whom to call, mail, investigate, incarcerate, set up on a date, or medicate. In this lucid, captivating introduction - now in its revised and updated edition - former Columbia University professor and Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction.

How does predictive analytics work? This jam-packed audiobook satisfies by demystifying the intriguing science under the hood. For future hands-on practitioners pursuing careers in the field, it sets a strong foundation, delivers the prerequisite knowledge, and whets your appetite for more.

A truly omnipresent science, predictive analytics constantly affects our daily lives. Whether you are a consumer of it - or consumed by it - get a handle on the power of Predictive Analytics
29.98 In Stock
Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated

Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated

by Eric Siegel

Narrated by Steven Menasche

Unabridged — 11 hours, 6 minutes

Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated

Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated

by Eric Siegel

Narrated by Steven Menasche

Unabridged — 11 hours, 6 minutes

Audiobook (Digital)

$29.98
(Not eligible for purchase using B&N Audiobooks Subscription credits)

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Overview

In this rich, fascinating, and surprisingly accessible introduction, leading expert Eric Siegel reveals how predictive analytics works and how it affects everyone every day. Rather than a "how to" for hands-on techies, the book serves lay listeners and experts alike by covering new case studies and the latest state-of-the-art techniques.

Prediction is booming. It reinvents industries and runs the world. Companies, governments, law enforcement, hospitals, and universities are seizing upon the power. These institutions predict whether you're going to click, buy, lie, or die.

Why? For good reason: Predicting human behavior combats risk, boosts sales, fortifies health care, streamlines manufacturing, conquers spam, optimizes social networks, toughens crime fighting, and wins elections.

How? Prediction is powered by the world's most potent, flourishing unnatural resource: data. Accumulated in large part as the by-product of routine tasks, data is the unsalted, flavorless residue deposited en masse as organizations churn away. Surprise! This heap of refuse is a gold mine. Big data embodies an extraordinary wealth of experience from which to learn.

Predictive Analytics unleashes the power of data. With this technology, the computer literally learns from data how to predict the future behavior of individuals. Perfect prediction is not possible, but putting odds on the future drives millions of decisions more effectively, determining whom to call, mail, investigate, incarcerate, set up on a date, or medicate. In this lucid, captivating introduction - now in its revised and updated edition - former Columbia University professor and Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction.

How does predictive analytics work? This jam-packed audiobook satisfies by demystifying the intriguing science under the hood. For future hands-on practitioners pursuing careers in the field, it sets a strong foundation, delivers the prerequisite knowledge, and whets your appetite for more.

A truly omnipresent science, predictive analytics constantly affects our daily lives. Whether you are a consumer of it - or consumed by it - get a handle on the power of Predictive Analytics

Product Details

BN ID: 2940172471438
Publisher: Ascent Audio
Publication date: 06/01/2017
Edition description: Unabridged
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