Publicity to the Rescue: How to Get More Attention for Your Animal Shelter, Humane Society or Rescue Group to Raise Awareness, Increase Donations, Recruit Volunteers, and Boost Adoptions

by Susan C. Daffron

Overview

Most people think about publicity in the context of bringing people to events or raising money. But publicity can bring you other benefits as well. You can use simple and affordable publicity tactics to recruit volunteers, find foster families, and increase adoptions.

Get practical advice, along with creative ideas, inspirational case studies, and examples of real press releases that will help you plan and implement your own publicity campaign. Publicity doesn't have to be complicated, expensive or scary. Even if you're a bit shy or introverted, using just a few simple publicity tactics, you can spread the word about the great things you're doing to help the animals!

Susan Daffron is also the author of the popular fund-raising book for animal shelters and rescues, "Funds to the Rescue."

Product Details

BN ID:	2940013628021
Publisher:	Logical Expressions, Inc.
Publication date:	11/03/2011
Sold by:	Barnes & Noble
Format:	eBook
Pages:	184
File size:	487 KB

About the Author

Susan Daffron is the founder of the National Association of Pet Rescue Professionals (www.naprp.com), which provides tools and information to help humane organizations save more companion animal lives. She also is the president of Logical Expressions, Inc., a book and software publishing company in Sandpoint, Idaho. She has authored 11 books including "Funds to the Rescue: 101 Fundraising Ideas for Humane and Animal Rescue Groups," "Happy Hound: Develop a Great Relationship with Your Adopted Dog or Puppy" and "Happy Tabby: Develop a Great Relationship with Your Adopted Cat or Kitten."

Two months after she and her husband moved to Idaho, Susan started volunteering at the local animal shelter. Her first week there, she adopted a sickly black puppy named Leia and nursed her back to health. She adopted two more dogs from the shelter and later adopted another dog from a rescue group in California and a cat from another local shelter.

Susan volunteered and subsequently worked as an employee and board member at the animal shelter for four years. Over the time she was involved, she used her graphic design and writing background to dramatically increase the visibility of the shelter in the community. She created hundreds of promotional materials, including banners, brochures, Web sites, forms, flyers, press releases, a new quarterly membership newsletter, and helped organize many fundraising events.

Susan also worked as a part-time veterinary technician at a low-cost spay/neuter clinic. There she learned more about veterinary issues, researched grants, and helped with software and administration issues.

A recognized expert on Web, editorial, design, and publishing topics, Susan has been involved in publishing since the late 80s.