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Re-Visioning Television: Policy, Strategy and Models for the Sustainable Development of Community Television in South Africa

This research monograph, compiled by South African experts in community broadcasting with the assistance of key figures in the sector, traces the two-decade campaign for local-level television in South Africa. It highlights the development of policy, reviews existing international models, and spells out the technical, financial, and managerial challenges that face this sector. An informative chronicle that explores the introduction of a quality, accessible, local television-network that represents the final piece in post-apartheid's media jigsaw puzzle.

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Re-Visioning Television: Policy, Strategy and Models for the Sustainable Development of Community Television in South Africa

This research monograph, compiled by South African experts in community broadcasting with the assistance of key figures in the sector, traces the two-decade campaign for local-level television in South Africa. It highlights the development of policy, reviews existing international models, and spells out the technical, financial, and managerial challenges that face this sector. An informative chronicle that explores the introduction of a quality, accessible, local television-network that represents the final piece in post-apartheid's media jigsaw puzzle.

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Re-Visioning Television: Policy, Strategy and Models for the Sustainable Development of Community Television in South Africa

Re-Visioning Television: Policy, Strategy and Models for the Sustainable Development of Community Television in South Africa

Re-Visioning Television: Policy, Strategy and Models for the Sustainable Development of Community Television in South Africa

Re-Visioning Television: Policy, Strategy and Models for the Sustainable Development of Community Television in South Africa

Overview

This research monograph, compiled by South African experts in community broadcasting with the assistance of key figures in the sector, traces the two-decade campaign for local-level television in South Africa. It highlights the development of policy, reviews existing international models, and spells out the technical, financial, and managerial challenges that face this sector. An informative chronicle that explores the introduction of a quality, accessible, local television-network that represents the final piece in post-apartheid's media jigsaw puzzle.

Product Details

ISBN-13: 9780796921604
Publisher: Human Sciences Research Council
Publication date: 04/01/2007
Series: HSRC Research Monograph Series
Pages: 232
Product dimensions: 8.50(w) x 11.00(h) x 0.50(d)

About the Author

Adrian Hadland is a chief research specialist in the society, culture, and identity research program of the Human Sciences Research Council. Mike Aldridge is a freelance journalist and communications consultant. Joshua Ogada is currently a doctoral candidate at Louisiana State University on the topic of political communications and mass-media research.

Table of Contents


List of tables and figures     vi
Acknowledgements     viii
Preface     ix
Executive summary     xi
Acronyms and abbreviations     xiii
Introduction to community television     1
Regulatory overview     15
Lessons from community radio     37
CTV in South Africa today 43     V
Partnerships     67
Signal distribution     97
Production     103
Programming     125
Audience research     141
Rural CTV     145
Future technical directions for CTV     153
Business models     165
Conclusion     185
Case study: CTV Cape Town Business model     187
Local CTV scoping report: technical parameters - University of Cape Town     203
Local CTV scoping report: technical parameters - University of the Western Cape     206
Glossary     209
References     213
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