Research Methods in Anthropology: Qualitative and Quantitative Approaches

by H. Russell Bernard

Overview

Research Methods in Anthropology is the standard textbook for methods classes in anthropology. Written in Russ Bernard’s unmistakable conversational style, his guide has launched tens of thousands of students into the fieldwork enterprise with a combination of rigorous methodology, wry humor, and commonsense advice. Whether you are coming from a scientific, interpretive, or applied anthropological tradition, you will learn field methods from the best guide in both qualitative and quantitative methods.

Product Details

ISBN-13:	9780759112438
Publisher:	AltaMira Press
Publication date:	04/16/2011
Sold by:	Barnes & Noble
Format:	eBook
Pages:	680
File size:	18 MB
Note:	This product may take a few minutes to download.

About the Author

H. Russell Bernard is professor of anthropology emeritus at the University of Florida. He is the editor of the Handbook of Methods in Cultural Anthropology, author of Social Research Methods, and founder and editor of the journal Field Methods.

Table of Contents

Chapter 1. Anthropology and the Social Sciences
Chapter 2. The Foundations of Social Research
Chapter 3. Preparing for Research
Chapter 4. Research Design: Experiments and Experimental Thinking
Chapter 5. Sampling I: The Basics
Chapter 6. Sampling II: Theory
Chapter 7. Sampling III: Nonprobability Samples and Choosing Informants
Chapter 8. Interviewing I: Unstructured and Semistructured
Chapter 9. Interviewing II: Questionnaires
Chapter 10. Interviewing III: Cultural Domains
Chapter 11. Scales and Scaling
Chapter 12. Participant Observation
Chapter 13. Field Notes and Database Management
Chapter 14. Direct and Indirect Observation
Chapter 15. Introduction to Qualitative and Quantitative Analysis
Chapter 16. Cognitive Anthropology I: Analyzing Cultural Domains
Chapter 17. Cognitive Anthropology II: Decision Modeling, Taxonomies, and Componential Analysis
Chapter 18. Text Analysis I: Interpretive Analysis, Narrative Analysis, Performance Analysis, and Conversation Analysis
Chapter 19. Text Analysis II: Schema Analysis, Grounded Theory, Content Analysis, and Analytic Induction
Chapter 20. Univariate Analysis
Chapter 21. Bivariate Analysis
Chapter 22. Multivariate Analysis

Editorial Reviews

Bernard's goal is to help anthropology students learn research methods before they go out on their first expedition to collect data. His guide has been used as a textbook for courses on research methods since it appeared in 1988. His first message is that students do no have to, and should not, choose between qualitative and quantitative roads to their careers. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Booknews

This volume is fun to read and will turn SIL OWLs (ordinary working linguists) on to doing ethnography.... If new fieldworkers will just read the 16 pages (187-202) on how to choose informants they will find that alone worth the book's price and save themselves months of mistrials.... We predict this book will become the most widely used text in university anthropology classes on research techniques.... Research Methods is an invaluable resource to beginning field researchers, and even to experienced researchers who want a new angle on fieldwork. It covers a broad range of methodologies with many helpful examples and illustrations. Readers will gain both knowledge and a deeper appreciation of the problems of field research by reading this book. We recommend that every SIL library around the world have a copy of the third edition. It is such a significant improvement that SIL researchers will do themselves a disservice if they continue to rely on the earlier second edition.
— Virginia B. Crowell and Thomas N. Headland, (University of North Dakota and SIL)

Notes On Anthropology

This 753-page volume, now in its third edition, is the standard for anthropology students and researchers alike and offers valuable information and advice to all social scientists interested in research methods and analysis.... An absolute must for all libraries, classrooms, and individuals interested in this subject matter.
— M.R. Dittemore, (Smithsonian Institution Libraries)

Choice

Praise for previous editions—

Ideal for college level courses in anthropology, Research Methods in Anthropology is also to be strongly recommended as accessibly informative for non-specialist general readers with an interest in anthropological research.

Midwest Book Review

Praise for previous editions—
[This text] is the standard for anthropology students and researchers alike and offers valuable information and advice to all social scientists interested in research methods and analysis. . . . An absolute must for all libraries, classrooms, and individuals interested in this subject matter.

CHOICE

Ideal for college level courses in anthropology, Research Methods in Anthropology is also to be strongly recommended as accessibly informative for non-specialist general readers with an interest in anthropological research.

The Midwest Book Review