Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners
While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and headed on a road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off.
Instead of teaching the tried-and-true case studies involving GE and Microsoft, these three wise men decided to pull their heads out of their ivory towers and go in search of insights about product differentiation, pricing, brand management, building a team, and a host of other topics. Why take your cues on employee compensation from Wall Street when you can learn from a Main Street company like Couer D'Alene's best crime-scene cleaner? Want to learn about scaling a business? Come meet Dr. Burris, the flying orthodontist, who operates multiple, profitable practices in rural Arkansas.
The book isn't all egghead; the chapters are spiced with the type of vehicular mishaps and Maalox moments that are common on any road trip.
1117054823
Instead of teaching the tried-and-true case studies involving GE and Microsoft, these three wise men decided to pull their heads out of their ivory towers and go in search of insights about product differentiation, pricing, brand management, building a team, and a host of other topics. Why take your cues on employee compensation from Wall Street when you can learn from a Main Street company like Couer D'Alene's best crime-scene cleaner? Want to learn about scaling a business? Come meet Dr. Burris, the flying orthodontist, who operates multiple, profitable practices in rural Arkansas.
The book isn't all egghead; the chapters are spiced with the type of vehicular mishaps and Maalox moments that are common on any road trip.
Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners
While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and headed on a road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off.
Instead of teaching the tried-and-true case studies involving GE and Microsoft, these three wise men decided to pull their heads out of their ivory towers and go in search of insights about product differentiation, pricing, brand management, building a team, and a host of other topics. Why take your cues on employee compensation from Wall Street when you can learn from a Main Street company like Couer D'Alene's best crime-scene cleaner? Want to learn about scaling a business? Come meet Dr. Burris, the flying orthodontist, who operates multiple, profitable practices in rural Arkansas.
The book isn't all egghead; the chapters are spiced with the type of vehicular mishaps and Maalox moments that are common on any road trip.
Instead of teaching the tried-and-true case studies involving GE and Microsoft, these three wise men decided to pull their heads out of their ivory towers and go in search of insights about product differentiation, pricing, brand management, building a team, and a host of other topics. Why take your cues on employee compensation from Wall Street when you can learn from a Main Street company like Couer D'Alene's best crime-scene cleaner? Want to learn about scaling a business? Come meet Dr. Burris, the flying orthodontist, who operates multiple, profitable practices in rural Arkansas.
The book isn't all egghead; the chapters are spiced with the type of vehicular mishaps and Maalox moments that are common on any road trip.
13.99
In Stock
5
1
Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners
320
Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners
320
13.99
In Stock
Product Details
| ISBN-13: | 9781455598908 |
|---|---|
| Publisher: | Grand Central Publishing |
| Publication date: | 06/10/2014 |
| Sold by: | Hachette Digital, Inc. |
| Format: | eBook |
| Pages: | 320 |
| Sales rank: | 407,903 |
| File size: | 683 KB |
About the Author
From the B&N Reads Blog
Customer Reviews
Explore More Items
In That Used to Be Us, the blockbuster Michael Mandelbaum wrote with Thomas L. Friedman, the authors analyzed the challenges America faces, including globalization, and described a path to recovering
#3 New York Times Advice/How-To Bestseller #7 Wall Street Journal Nonfiction Bestseller
"This book is game changing in a way I have never seen in a business book. I learned about myself and gained new
"This book is game changing in a way I have never seen in a business book. I learned about myself and gained new
A blueprint for a national leadership movement to transform the way the public thinks about giving
Virtually everything our society has been taught about charity is backwards. We deny the social
How to succeed at work and life—in an increasingly unpredictable world
In a world where you can no longer plan or predict your way to success, how can you achieve your most important goals?
In a world where you can no longer plan or predict your way to success, how can you achieve your most important goals?
THE NEW YORK TIMES BESTSELLER!
How one tenacious company found the drive to succeed--on a global scale
In the early 1980s, Caterpillar, Inc. lost one million dollars per day for three consecutive
The guide to making money the Warren Buffett way
The book that presents the same fundamentals that Warren Buffet used to turn an initial $105,000 investment into a $40 billion fortune in a way the
According to a study published in Chief Executive Magazine, the most valued skill in leaders today is strategic thinking. However, more than half of all companies say that strategic thinking is the
Too many companies are managed not by leaders, but by mere role players and faceless bureaucrats. What does it take to be a real leader—one who is confident in who she is and what she stands
Are you suffering from work-related stress?
Feeling overwhelmed, exhausted, and short-tempered at work—and at home? Then you may have too much stress in your life. Stress is a serious problem
Finally, a business book that lives up to its title. Every professional will see the world differently after reading it.
“Freedom to chart one’s strategic destiny comes only to those who
The key to success in life and business is to become a master at Conversational Intelligence. It's not about how smart you are, but how open you are to learn new and effective powerful conversational
Whether you’re asking for a raise, selling but holding your price, ending a relationship, or talking to children about divorce, success is predicated on planned, effective communication. Yet,
This is a complete and practical guide which highlights the authors' new strategic approaches to selling when the buyer initially declines or is resistant on a sales opportunity. Hopkins and Katt
An inspiring look at the hidden stars who perform essential work without recognition
In a culture where so many strive for praise and glory, what kind of person finds the greatest reward in
In a culture where so many strive for praise and glory, what kind of person finds the greatest reward in
“[A]n excellent book...” —The Economist
Financial Times Asia editor David Pilling presents a fresh vision of Japan, drawing on his own deep experience, as well as observations from a